Posts Tagged ‘Fashion Industry’

Planning the first photoshoot for your new label? Here are our do’s and don’ts to ensure every shoot is a success!

You’ve spent months upon months pouring blood, sweat and tears into creating the perfect garment for your collection, and soon it will be time to release your product to market! Even though your garment might look a million bucks to hold in your hands, it is imperative that the rest of the world fully understands the look and feel of your brand. Investing in a professional, sleek and captivating photoshoot is just one of the ways to get you there. Read below for our list of helpful pointers when sourcing talent, photographers and locations to ensure that every shoot is a success.

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What does it mean to be an ethically accredited label?

When creating your new label from the ground up, there are many aspects to take into consideration in order to shape your label into a business that represents who and what you stand for. From sustainability, to the locality of the materials sourced, you, the designer, have the artistic freedom to structure a label how they choose according to their values.

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Technical Knowledge versus Design Knowledge

So, you want to work in the fashion industry? You’ve got so many design ideas, a sketchpad full of drawings. And they’re great, you know it. Maybe you’re already entrenched in the industry and you have a long-held desire to start your own label, but you feel stuck, you don’t know how to move on. What is the next step? How do you start your label? How do you break into this exciting-sounding career? How you can get yourself to the cutting edge of fashion? How can you negotiate with manufacturers to get them see how your designs are worth it?

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Today must be a slow news day. Fit Model Controversy!

This morning I have woken up to the controversy about fit models/receptionists roles within our industry. I believe that ignorance in many areas of life is caused by lack of education, so today it is my aim to provide some education, not only to those outside of the fashion industry, but also to those clients we work with every day, on the importance of fit models.

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Are you a successful business that has lost faith in your pattern library?

I often talk on this blog about issues that start-ups encounter. Mainly because they are many and varied and a new issue arises each week. Today I would like to talk to you about another key group of customers that often call us in absolute panic and with an urgent, very problem. Quite often this customer has been in business for 5-10 yrs.

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