We are proud to introduce our latest mentee launch! ELLEE THE LABEL is an Australian womenswear label proudly designed and made in Australia, crafted in natural and cellulose fabrics. The label is 100% female founded and owned by sisters Abbey and Jessica Smythe who desired to create an Australian designed and made, conscious womenswear label.…

Our Mentee: Pippa of La-ze Studios Pippa has an amazing sense of style and has selected some absolutely gorgeous fabrics for her first range.  The entire range was the talk of the workroom…with most of the team anxiously waiting for launch so they could buy some! Tell us a little bit about yourself and La-Ze…

Our Mentee: Jessica Wadeson of Love Jessie Jess started working with Sample Room in March 2021. The idea for Love Jessie stemmed from Jess’s daughter’s love of imaginary play. She, herself, had memories of a play dress from when she was a girl that she loved and could not get out of her head. On…

Our Mentee: Steph Van Maanen of Bug Activewear Based in regional Victoria and a runner herself, Steph Van Maanen has created a range of activewear designed for runners, with an emphasis on comfort, style and performance and for women of all ages, shapes and sizes. Investing in local development and production adding to the story…

Our Mentee: Fiona Roberts owner of Strebor Clothing   Adelaide based Fiona Roberts is a teacher by day and an artist every other spare moment who was looking for that outlet to help share her passion. A range of expressive, easy to wear, size inclusive women’s wear was the ideal way for this to happen.…

Transitioning from race wear, Marilena Di Florio recognised that it was hard to find versatile, comfortable, stylish workwear that easily transitioned into casual wear. Pairing with staple wardrobe pieces, Marilena’s range is destined for office wear, casual wear and after work wear.

After finding a gap in them market, our past mentee Felicity Barras designed a range of gorgeous gender neautral children’s wear. Here is more about Felicity’s new label ‘The Feather Bird’ and time spent as part of Sample Room’s Fashion Label Launch Pad Program.

Recent graduate of Sample Room’s Fashion Label Launch Pad Program, Helen Atcheson has launched an ethically accredited and sustainable womenswear label, Love Linen!

We love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Below we have a Q & A from our past mentee, Joseph Carl, we discuss the challenges, successes and the big question – Would he do it all over again??? Visit Joseph Carl.

At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and processes behind her new activewear range, Akilah.

Today, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me.

Jessica Haley, the Founder of Frankie + Roy, came to us in August 2016 with an idea to create a range of slim-fitting childrenswear. Jess became increasingly aware of how hard it was to find clothing that would fit her two boys, and as a result, took matters into her own hands and began working on Frankie + Roy.

Today, we would like to introduce one of our favourite mentees from Harry & Pop — Lauren. We first met Lauren a number of months earlier before, as she will mention on the blog, she went down another path which was not so successful. We were more than happy when she called us back as we knew we could get her label and her dreams back on track. Lauren has been such a pleasure to work with because she understands the difference it makes with quality pattern making, sample making and manufacturing and how it feels when you are fully supported in your journey.

Inspired by nature and the rustic beauty of the country-side, Gabrielle Spencer came to Sample Room with an incredibly strong vision for her designs and business. Staying true to her love of pure fabrics and elegant styling, she has followed her designer instinct to create an absolutely stunning range for brides of any age, shape or size.

The essence of GOLDI comes from the deep held philosophy of the founder, Helena Golden, that all people have a right to health and equality. To support this ethos, GOLDI will contribute 10% of all profits earned from the sale of GOLDI garments to the education of under privileged children. The dream: To contribute to others who may not have had the chance otherwise, to live their best life possible. GOLDI is starting its journey with a focus on fashion athleisure for strong females and role models for young girls globally.

Today we’re excited to announce the launch of TRU ATHLETIC — a sportswear for the everyday, amateur athlete. Available exclusively for purchase at www.truathletic.com.au. Inspired by the the physical nature of sport and the essence of competition, their core focus stems from the competition and training segments of the Australian sporting landscape. Team sports such as netball, basketball, hockey and Australian Rules Football, and the awesome ladies that play these sports and many more, are what drives TRU ATHLETIC.