Sammie Russell, Owner of Sleep With Me
Today, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me.
Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always a pleasure to work with, her friendliness and enthusiasm for learning makes Sammie one of our favourite customers. I hope you enjoy learning about how she developed her range.
What is your range about?
Sleep With Me is a luxury sleepwear label. Each piece is sourced carefully utilising luxurious fabrics, while also partnering with considered detail. Our one of a kind designs are hand drawn and digitally printed making them truly special.
Who is it for?
Our customer appreciates high-quality fabric, ethical manufacturing and attention to detail through our packaging.
What did you do for a career before you started your label?
I jumped into the design world straight out of high school with no industry experience. I built the brand from a dream and a strong work ethic.
Never lose your passion and don’t be afraid to ask for help.
What is the biggest thing you learnt whilst working through the development process?
I think the biggest lesson for me is that you don’t know what you don’t know and the best thing to do is to surround yourself with industry professionals and mentors that can guide you. It can be incredibly overwhelming and things often don’t go to plan but if you have support around you and are not afraid to ask for advice, it can make a huge difference.
The development process can be incredibly stressful as things don’t often go to plan.
What would you do differently if you did it all over again?
If I did it all over again I would hope that I would allow myself more time to work through problems that arise and I would definitely reach out for help rather than trying to resolve everything myself.
How can people buy your product?
You can buy our products via our website www.sleepwithme.com.au and we are currently working on stocking to other e-commerce sites which is very exciting.
What is some advice you would give someone else looking to start a label?
I would say that it is not easy by any means but hard work often outweigh talent so if you are willing to put in the work, you will reap the rewards of a successful business. Never lose your passion and don’t be afraid to ask for help.
If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad, as Sammie did, and learn all there is to know to be a fashion designer.
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