If you are an emerging fashion designer, from day 1 you are probably considering your brand launch. What lengths should you go to in organising a launch? Is a launch expensive?

When launching a new label into the current landscape of the fashion industry, you can never do too much research! Knowledge is power, and a thorough understanding of where your brand sits alongside your competitors is something that will help in shaping the personality of your brand.

Happy New Year to everyone! Did you do some planning over the break? I sure you did with a G n T in hand. No doubt you have big plans for this year and all you would like to achieve. How is that going so far???

At Sample Room, there are many questions that we are often asked. One of those is ‘Where is the best place to have my designs manufactured?’

As a small business owner, it can be tempting to stay locked behind doors. You’re just starting out, with not much confidence in what you are doing. You ask yourself questions like:

When emerging designers come to Sample Room and join our mentoring program, Fashion Label Launchpad, we understand that they can all be at different stages of their design cycle. This is because the program runs for six months but the start of that program is up to the individual.

When most people think about fashion, the development very quickly leaps from drawing a picture to a full-blown photo shoot. By now, if you have read any of these blogs you will understand there is a whole lot of complicated work that goes on in between. But today we would like to discuss the planning of the photo shoot so that when you get there you are as prepared as possible to make the best use of the time and money you are spending on this day.

Are you someone who’s ready to jump into the fashion industry? Are you an aspiring creative? Maybe you have a business that is linked to the industry, or you create gorgeous designs. You know you’ve got style, the eye for detail and the ambition that is needed to drive success. But there’s still so much within the industry that eludes you. Maybe you are already in the design stage and ready to choose the gorgeous fabrics that you’ve imagined for your designs. Maybe you don’t know how to approach a fabric supplier.

When you first start your label it is a really exciting time. You have every right to feel proud and eager. But, you may also feel apprehension too. This is normal. You will have a lot of questions; this is normal too.

The language in the fashion industry can be daunting if you are considering the new and exciting pathway to being a designer. Language, specific terms, and acronyms all create an environment that makes it hard to delve into.

The fashion industry has not always been known for its kindness to the environment. Furs, anyone? Dyes that are high in toxicity? Sweat shops? But in today’s world, you’ll hear the term sustainability in all areas, and the fashion industry is no exception. Customers are concerned, and rightly so, about the impact fashion has on the world around us. Customers are savvy, they’re aware of the landfill and contributions to this from old clothing, fabrics and materials.

The fashion industry is always moving. It’s the ethos behind it, really. Fashion moves us, shakes us, tempts us and encourages us to try something new.

There are many tricks of the trade within any industry. Certainly, within the fashion industry, one such trick is a toile. But what is it, exactly?

Social media is prolific. It almost seems there are new sites, new platforms springing up nearly every week. There’s so much choice out there. How do you, as a fledgeling business, know which ones to use? Which ones generate the most traffic? Which sites should you set yourself up with?

As an emerging designer, how do you know what to do to achieve the look and finish for your designs? And if you want prints or logos on the fabric, whether small or all over, which is the best way to go ahead with that? Is it easiest to purchase the type of fabric you’re after with the prints already on them? But what about your logo? How does that get printed? What if the print is a specific design in itself – which is the best way to have it printed?

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it.

Why do so many new and emerging designers who have exceedingly good sketches and ideas for the latest shakeup within the industry fail?

Here at Sample Room, we’re extremely fortunate to be a well-known supplier, educator and consulting business within the fashion industry.

Whatever your position is within the fashion industry, if you want to take a leap into becoming a designer, you might be wondering what happens next. What are the best steps to make yourself known?

Like any workplace, the fashion industry thrives on relationships.

The way you work with those around you, will greatly affect and influence your ability to forge ahead. Build your relationships early. Make yourself known.