Q & A With Mentee Joseph Carl

Posted by on Sep 10, 2018 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee, Uncategorized | 0 comments

Joseph Carl Streetwear by our mentee, Joseph CarlWe love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Below we have a Q & A from our past mentee, Joseph Carl, we discuss the challenges, successes and the big question – Would he do it all over again???  Visit Joseph Carl. What is your range about?Joseph Carl is a high-end streetwear brand with it’s main goal of merging luxury elements with streetwear. We are inspired by trends and era’s mixing old and new, street culture, music and sporting lifestyles. Our first collection “Chapter One: The Introduction” is an introduction of the brand to the people. It is a set of limited edition high-end streetwear basics that can be worn all together or separately and be styled formally or casually.Who is it for?It is a menswear brand but the brand is suited for anyone (male or female) who have an appreciation for street culture and luxury.What did you do for a career before you started your label?Before I started Joseph Carl, I was studying a university degree and graduated with a Bachelor of Marketing, Advertising and Public Relations, while working part-time for a media company.What is the biggest thing you learnt whilst working through the development process.There have been so many things I have learnt while starting this label. It’s been a massive learning experience. Stepping into this industry with no fashion related experience the whole development process has been a massive eye opener. I didn’t realise how much it took to create a single garment. Fabric knowledge, Sampling stages and garment construction, and dealing with people in business and the fashion industry are the biggest areas in which I’ve learnt the most.What would you do differently if you did it all over again?Time management is something that I would work on in the future. focusing your time (hours/days) on certain sections of the brand/business to really be able to excel in all areas. If this is achieved in future collections, it will be a smoother ride.How can people buy your product?People are able to purchase items through our online store at: www.josephcarl.comWhat is some advice you would give someone else looking to start a label?My advice to anyone starting is to do your research. Know exactly who you want to target and what short and long term goals you want to achieve. Once you have this you have drive to achieve the things you want.Another piece of advice is to be able to think on your feet, not everything is going to go to plan. Be able to think quickly and have a solution to problems that you didn’t think you would...

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Mentee’s Launch: Akilah Active Wear

Mentee’s Launch: Akilah Active Wear

Posted by on Aug 11, 2018 in Emerging Designers | 0 comments

 ‘Akilah’ Active Wear by our mentee, Georgit Maarrawi At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and processes behind her new activewear range, Akilah.Akilah is a luxury activewear label for curvy women. My aim is to promote body positivity and diversity in the industry and to help women feel confident, strong and beautiful just the way they are. It is currently for curvy women from sizes 14-22Before embarking on this journey, I was just working in retail. I did study fashion and always knew I wanted to start my own label someday and so I just kept working and saving my pennies until I was ready both financially and mentally for this journey.The biggest thing I have learnt is to not stress so much! Everything always works out and you are going to get a few bumps along the way but that’s what makes it part of the journey. And most of the time I stressed for nothing! Just stay calm and breathe! If there is anything I would do differently it would be to not be scared to ask more questions to suppliers. A lot of suppliers are really happy to help out new designers.Currently, our range is only available here at our online store.The best advice I could give is don’t be scared to follow your dream! You will get people who will be negative and put you down but if it is something you are passionate about and want to do just go for it! That’s what I did and honestly, it was the best decision I have ever made. Business is hard but when I look at how far I’ve come I wouldn’t take anything back. Surround yourself with positive people who will be there for you when your feeling stressed and you will be ok!  Also, just save as much money as you can! You need to think about promoting your range once it is developed and getting it out there. You don’t want to miss out on opportunities because of lack of funds.Before coming to Sample Room,  I was lost as to where to even begin and to be honest, I was very overwhelmed. I definitely do recommend getting some guidance and support especially when you don’t know the industry and getting in touch with the right...

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Mentee’s Launch: Sleep With Me

Posted by on Apr 16, 2018 in Emerging Designers, Follow the Label, Mentee | 0 comments

Our Mentee: Sammie Russell, Owner of Sleep With MeToday, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me.Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always a pleasure to work with, her friendliness and enthusiasm for learning makes Sammie one of our favourite customers. I hope you enjoy learning about how she developed her range.What is your range about?Sleep With Me is a luxury sleepwear label. Each piece is sourced carefully utilising luxurious fabrics, while also partnering with considered detail. Our one of a kind designs are hand drawn and digitally printed making them truly special.Who is it for?Our customer appreciates high-quality fabric, ethical manufacturing and attention to detail through our packaging.What did you do for a career before you started your label?I jumped into the design world straight out of high school with no industry experience. I built the brand from a dream and a strong work ethic.Never lose your passion and don't be afraid to ask for help. Click To TweetWhat is the biggest thing you learnt whilst working through the development process?I think the biggest lesson for me is that you don’t know what you don’t know and the best thing to do is to surround yourself with industry professionals and mentors that can guide you. It can be incredibly overwhelming and things often don’t go to plan but if you have support around you and are not afraid to ask for advice, it can make a huge difference.The development process can be incredibly stressful as things don’t often go to plan.What would you do differently if you did it all over again?If I did it all over again I would hope that I would allow myself more time to work through problems that arise and I would definitely reach out for help rather than trying to resolve everything myself.How can people buy your product?You can buy our products via our website www.sleepwithme.com.au and we are currently working on stocking to other e-commerce sites which is very exciting.What is some advice you would give someone else looking to start a label?I would say that it is not easy by any means but hard work often outweigh talent so if you are willing to put in the work, you will reap the rewards of a successful business. Never lose your passion and don’t be afraid to ask for help.If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad, as Sammie did, and learn all there is to know to be a fashion designer.Follow Sleep With MeWebsite: www.sleepwithme.com.au Instagram: @sleepwithme Facebook: Sleep With...

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Mentee’s Launch: Frankie + Roy

Mentee’s Launch: Frankie + Roy

Posted by on Feb 1, 2018 in Emerging Designers | 0 comments

Jessica Haley, the Founder of Frankie + Roy, came to us in August 2016 with an idea to create a range of slim-fitting childrenswear. Jess became increasingly aware of how hard it was to find clothing that would fit her two boys, and as a result, took matters into her own hands and began working on Frankie + Roy.Introducing Jessica Haley, one of our amazing Mentee’s who joined us in 2016.A year later, she has officially launched her label and is already thinking about her next range due to drop in Autumn 2018.We sat down with Jess and asked her a few questions about the journey so far. We wish her nothing but the best, and we can’t wait to continue working with her on future ranges.Congratulations, Jess!What is your range about?  Frankie + Roy is all about slim fit classic design clothing for skinny kids.Who is it for? Kids sizes 1-7What did you do for a career before you started your label? I currently work in sports administration and prior to that sales and retail.Every day I learn something new about the industry, selling online, social media and so much more.Click To TweetWhat is the biggest thing you learnt whilst working through the development process?  Everything to do with designing and manufacturing clothing. I knew nothing prior to starting this journey, but I have been very open to learning and developing my knowledge the whole way through and still am now. Every day I learn something new about the industry, selling online, social media and so much more.What would you do differently if you did it all over again?  I don’t think there is anything I would do differently if I could. I love what I have produced and have loved the whole journey that has come with it.How can people buy your product? Frankie + Roy will be selling online only at www.frankieandroy.com.auWhat is some advice you would give someone else looking to start a label?  Know your point of difference and your client, and work that to your advantage. There are so many products on the market and people selling so you need to be specific and target the right people. And network! This has been something I have enjoyed doing as who doesn’t love a lunch and catch up? I have met so many people along this journey who are now going to help me launch and support me. I have made real connections with these people and am happy to help them in return.Follow Frankie + Roy:Online Store Facebook | InstagramIf you would like to know more about the journey of starting a fashion label and how to take the first steps, please let us know at info@sampleroom.com.au. We would love to meet you and have a...

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What We Can Learn From A Negative Review

Posted by on Jan 27, 2018 in Uncategorized | 1 comment

It is an unfortunate side of the business in this day and age that reviews can be written about a business by anyone and can cause a new enquiry like yourself concern about a business. We don’t get many of these reviews and it has taken me a long time to find the most positive way to reply to these comments. I have decided to use each experience as an example of the many ways development and production can go wrong in this deceptively difficult industry. I hope that you learn something from this review reply to help in your own journey. If you have any further questions about this example then I am more than happy to discuss with you. Just give me a call.The below blog is in reply to a message posted by Lia L, a past Mentee who wrote 2/5 stars.Julia and the Sample Room team are lovely. The samples I received, however, were not. Julia puts in a great deal of time and effort into the Mentorship Program and does all that she can to equip emerging designers with as much information as possible in launching their own business. Her patience, continuous support and experience are truly inspiring and commendable. For that, I would rate the Fashion Label Launchpad mentorship course 4/5 stars. If you’re looking to get your designs made up into garments, however, my advice is to simply find a professional patternmaking company who focus specifically in this area (as opposed to spreading themselves over training courses, their own label etc etc.) Due to the poor fit and finishing of the garments I received (and had paid a great deal for), I unfortunately had to have these re-made again by another company. So, having had samples made from both Sample Room and then another Patternmaking company, I found the quality and fit of the garments made by the patternmaking professionals to be of a much higher standard, along with a pricing structure that was ultimately cheaper and had a lot more clarity. I would rate this aspect of the business 1/5 stars.If your designs are quite simple, then your experience may be different. Good Luck!My reply was posted below.Hello Lia,Thank you for your kind words on the Fashion Label Launchpad Mentoring program. We take great pride in the hard work that we have put in to help educate those starting out in the industry to understand the steps that need to be taken, along with the possible pitfalls. It saddens me that you have had a negative experience during the development process despite the information given in the program on the steps that need to be taken to ensure success.For some people reading this review, it might be helpful to understand the process and what possibly went wrong in this instance with your garments to help them avoid this situation themselves in...

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