Tricks on Starting a Fashion Label- Learn from Farmer Wants a Wife!

Starting a Fashion Label

Who knew reality TV could teach us something about starting a fashion label? It is not as glamorous as you think. It’s vital to recognize that behind the glamour and red carpet images lie a complex and demanding industry. Much like the surprise twists in reality TV ‘Farmer Wants a Wife’, the journey to launching a successful fashion brand holds unexpected challenges and realities. Let’s dive into the hidden truths that every aspiring fashion entrepreneur needs to know.

 The Reality Beyond the Runway 

Starting a fashion label is more than just sketching designs and selecting fabrics. Behind the scenes, a myriad of challenges awaits, from sourcing materials to finding the right manufacturers. Just like the contestants on “Farmer Wants a Wife” who might not fully grasp the rigors of farm life until they’re living it, many fashion hopefuls don’t fully understand what goes into making their label a reality until they are deep in the process.

Creating a successful fashion business requires a deep understanding of production cycles, costs, and the operational side of the industry. It’s essential to ask the tough questions about profitability, market demand, and the long-term viability of your designs. Without this foundational knowledge, aspiring designers might find themselves overwhelmed and unprepared for the journey ahead.


Learn About the Costs: The Investment Behind the Glamour 

One of the most significant barriers to starting a fashion label is the cost. From the initial designs to production and marketing, the expenses can quickly add up. It’s a myth that all it takes is a good design to break into the fashion industry. Realistically, understanding the financial commitment is crucial.

For anyone considering launching their fashion label, assessing the true cost of starting and sustaining the business is crucial. This includes everything from fabric sourcing to manufacturing, whether onshore or offshore. Financial planning and a clear understanding of your budget constraints are essential steps in avoiding common pitfalls and ensuring your fashion dream doesn’t become a financial nightmare.

 Click the image below to see this week’s video! 

Starting a fashion label

The Importance of a Clear Vision for Your Fashion Brand

Having a strong, clear vision for your brand is more important than ever in the crowded fashion industry. This means understanding not just your design aesthetic but also your target market, brand values, and how you’ll differentiate yourself from the competition.

Developing a unique fashion superpower and identifying any skill gaps are pivotal first steps. Knowing your strengths and where you might need additional support or learning can guide your business strategy and help you build a brand that stands out for the right reasons.


 Learning from Mistakes: The Growth Mindset 

Mistakes are an inevitable part of any business journey, and the fashion industry is no exception. However, the key to success lies in how you respond to these challenges. Recognizing and learning from mistakes can provide invaluable insights and drive innovation within your brand.

Attending workshops, seeking mentorship, and continuously educating yourself on the industry’s changing landscape are ways to mitigate risks and pivot effectively when needed. Embracing a growth mindset can turn potential setbacks into opportunities for development and success. You can find out more about our education on our Start Up page-


 Building Your Network: This is The Key to Longevity 

In fashion, when starting a fashion label, who you know can be just as important as what you know in how to start a fashion brand. Building a solid network of suppliers, manufacturers, fellow designers, and mentors can provide support, open doors to new opportunities, and offer guidance through the complexities of the industry.

Engaging with your local fashion community, attending industry events, and participating in workshops can help you forge these crucial relationships. Remember, a strong support network can be a significant asset in navigating the highs and lows of the fashion world.


The dream of starting a fashion label comes with its set of challenges and realities. It requires more than just a passion for design; it demands business acumen, financial planning, and a readiness to face the industry’s hard truths. By preparing for the journey ahead, embracing continuous learning, and building a supportive network, aspiring fashion entrepreneurs can navigate the complexities of the industry and work towards turning their vision into a successful reality. Remember, the path may not always be glamorous, but with determination and the right approach, it’s possible to create a fashion label that not only survives but thrives.


It’s Not Too Late to Join The



Are you looking to start and grow a successful fashion label from scratch? Register for my free workshop for fashion designers where I help you understand the steps to starting your own clothing label.

What’s included:

  • The 5 Reasons why NOW is the BEST time to Create a Locally Made product.
  • The 7 Different business models of product launch growth. We’ll show you how you can start ASAP on a low budget.
  • The 6 Biggest Mistakes to Avoid When Manufacturing Locally
  • The Essential 6 steps to developing and manufacturing your label from Scratch (missing even ONE of these can put you on your back foot)
  • Discover YOUR Fashion Business Superpower
  • How to Market Your Unique Label
  • How to find the IDEAL Customers who will LOVE your design and Get Quick Feedback on Your Idea
  • The Fashion Business Success Blueprint to Successful Fashion Label Development and Manufacturing (this is EVERYTHING you need to know)
  • How We Can Help You Create Your Label
  • Dozens of Examples of Labels that are Thriving (and what they did to succeed)

Book your seat for the ‘Start Your Fashion Business’ Workshop which is valued at $920 but FREE today. It’s not too late. Sign up today and watch the recordings over the weekend.

Get Your Free Ticket