In the first of our Instagram for Fashion Labels series we discussed defining your brand, your visuals/interests, pinpointing what value can you give your followers, how to curate your feed and what to look for in your competitors.
This blog will be all about setting up your profile and templates and the final blog will be about what to post, when to post, being socially active and managing a calendar.
Firstly, create a business account, as this gives you more features and it allows you to connect it to your company’s Facebook page.
Connecting to Facebook is handy for a number of reasons, for instance you can run ads, connecting to posting platforms and check notifications all in one place.
When choosing a profile picture remember this is very small, so there is no point in using a complex image, something clean, simple and that aligns with your brand is best.
Ensure you fill in all the details you can, use every field they give you to complete your company profile.
When writing the description you don’t need to include any contact details as these are listed elsewhere. But you do want to explain what your brand sells and what is unique to you.
So this could be “ethically made women’s casual clothing, inspired by beach side living”. Using emojis is a great way to put catchy bullet points for instance: