Instagram For Your Fashion Label PART 2: Setting up your profile for success

Instagram For Your Fashion Label PART 2: Setting up your profile for success

Posted by on Dec 8, 2019 in Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions, Uncategorized | 0 comments

In the first of our Instagram for Fashion Labels series we discussed defining your brand, your visuals/interests, pinpointing what value can you give your followers, how to curate your feed and what to look for in your competitors. This blog will be all about setting up your profile and templates and the final blog will be about what to post, when to post, being socially active and managing a calendar. Firstly, create a business account, as this gives you more features and it allows you to connect it to your company’s Facebook page. Connecting to Facebook is handy for a number of reasons, for instance you can run ads, connecting to posting platforms and check notifications all in one place. When choosing a profile picture remember this is very small, so there is no point in using a complex image, something clean, simple and that aligns with your brand is best. Ensure you fill in all the details you can, use every field they give you to complete your company profile. When writing the description you don’t need to include any contact details as these are listed elsewhere. But you do want to explain what your brand sells and what is unique to you. So this could be “ethically made women’s casual clothing, inspired by beach side living”. Using emojis is a great way to put catchy bullet points for instance: ☀️Made in Byron   ☀️100% Organic Materials  ☀️Free Shipping Use favourite stories to explain more about your brand. You could do one about your products, one about the ethos behind the company and one about the people behind the company. Make these beautiful, have a consistent first image and save these to your profile. Next we need to build our hashtag library. Begin with defining your key terms of your product. For instance “Linen Clothing” “Ethical Clothing” “Slow Fashion”. Then make a list of 10 competitors.  And now get to work on creating a master list of hashtags. You can search hashtags within instagram (or there are lots of online tools to use also) and create a list of hashtags ranging from 1000 ish listings to ones that have thousands of listings. Also check out the hashtags your competitors are successfully using, and if appropriate add these to your list. Group the hashtags into appropriate groups, for instance, ones about locations, ones about fabric, ones about being ethical etc. You can then easily add these to posts and keep them relevant. You can post up to 30 hashtags in a post. There are various opinions on how many hashtags it is good to put in a caption and this changes constantly. Find what works for you and your brand and don’t let all the contradicting advice deter you. Now we have our account setup, and the foundations done to start building a successful instagram account. In our next...

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Q & A With Mentee Joseph Carl

Posted by on Sep 10, 2018 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee, Uncategorized | 0 comments

Joseph Carl Streetwear by our mentee, Joseph Carl We love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Below we have a Q & A from our past mentee, Joseph Carl, we discuss the challenges, successes and the big question – Would he do it all over again???  Visit Joseph Carl.  What is your range about? Joseph Carl is a high-end streetwear brand with it’s main goal of merging luxury elements with streetwear. We are inspired by trends and era’s mixing old and new, street culture, music and sporting lifestyles. Our first collection “Chapter One: The Introduction” is an introduction of the brand to the people. It is a set of limited edition high-end streetwear basics that can be worn all together or separately and be styled formally or casually. Who is it for? It is a menswear brand but the brand is suited for anyone (male or female) who have an appreciation for street culture and luxury. What did you do for a career before you started your label? Before I started Joseph Carl, I was studying a university degree and graduated with a Bachelor of Marketing, Advertising and Public Relations, while working part-time for a media company. What is the biggest thing you learnt whilst working through the development process. There have been so many things I have learnt while starting this label. It’s been a massive learning experience. Stepping into this industry with no fashion related experience the whole development process has been a massive eye opener. I didn’t realise how much it took to create a single garment. Fabric knowledge, Sampling stages and garment construction, and dealing with people in business and the fashion industry are the biggest areas in which I’ve learnt the most. What would you do differently if you did it all over again? Time management is something that I would work on in the future. focusing your time (hours/days) on certain sections of the brand/business to really be able to excel in all areas. If this is achieved in future collections, it will be a smoother ride. How can people buy your product? People are able to purchase items through our online store at: www.josephcarl.com What is some advice you would give someone else looking to start a label? My advice to anyone starting is to do your research. Know exactly who you want to target and what short and long term goals you want to achieve. Once you have this you have drive to achieve the things you want. Another piece of advice is to be able to think on your feet, not everything is going to go to plan. Be able to think quickly and have a solution to problems that you didn’t think...

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What We Can Learn From A Negative Review

Posted by on Jan 27, 2018 in Uncategorized | 1 comment

It is an unfortunate side of the business in this day and age that reviews can be written about a business by anyone and can cause a new enquiry like yourself concern about a business. We don’t get many of these reviews and it has taken me a long time to find the most positive way to reply to these comments. I have decided to use each experience as an example of the many ways development and production can go wrong in this deceptively difficult industry. I hope that you learn something from this review reply to help in your own journey. If you have any further questions about this example then I am more than happy to discuss with you. Just give me a call. The below blog is in reply to a message posted by Lia L, a past Mentee who wrote 2/5 stars. Julia and the Sample Room team are lovely. The samples I received, however, were not. Julia puts in a great deal of time and effort into the Mentorship Program and does all that she can to equip emerging designers with as much information as possible in launching their own business. Her patience, continuous support and experience are truly inspiring and commendable. For that, I would rate the Fashion Label Launchpad mentorship course 4/5 stars. If you’re looking to get your designs made up into garments, however, my advice is to simply find a professional patternmaking company who focus specifically in this area (as opposed to spreading themselves over training courses, their own label etc etc.) Due to the poor fit and finishing of the garments I received (and had paid a great deal for), I unfortunately had to have these re-made again by another company. So, having had samples made from both Sample Room and then another Patternmaking company, I found the quality and fit of the garments made by the patternmaking professionals to be of a much higher standard, along with a pricing structure that was ultimately cheaper and had a lot more clarity. I would rate this aspect of the business 1/5 stars. If your designs are quite simple, then your experience may be different. Good Luck! My reply was posted below. Hello Lia, Thank you for your kind words on the Fashion Label Launchpad Mentoring program. We take great pride in the hard work that we have put in to help educate those starting out in the industry to understand the steps that need to be taken, along with the possible pitfalls. It saddens me that you have had a negative experience during the development process despite the information given in the program on the steps that need to be taken to ensure success. For some people reading this review, it might be helpful to understand the process and what possibly went wrong in this instance with your garments to...

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Fast Fashion or Great Fit – Which will triumph?

Posted by on Feb 10, 2014 in Uncategorized | 0 comments

There is a lot of press at the moment about the big International retailers coming to town to take everyone’s retail dollar and shut down every local small label that ever dared to think yeah I could survive in our market. Well, I’ve had enough of this… There are a few points of view I think need to be told. Last Friday night, I went clothes shopping. This does not happen a lot, mainly because as every long-term fashion industry employee would understand, that after a week of working, sweating and stressing over patterns and samples, the last thing you want to do in your spare time is shop. The result of this is that I don’t have a lot of clothes in my wardrobe and what I do have has to be pretty special, either in design or fit. Before you say why don’t you make your clothes? I always do a quick comparison between the cost to make one sample and the cost to buy off the rack. Off the rack nearly always wins. So, I head to the city on Friday night and start with the regulars: Zara, MNG, Myer, etc. The selection is okay, lots of clothes for a university student who looks good in nearly anything, but also a huge line up to try clothes on. I grab a couple of tops and make an educated guess of the size I need, based on what I make everyday and what I have known for 20 years.  I grab a medium, as I would call myself an 11 at the moment, head to the checkout and pay for the tops, taking note that in the off chance that the tops don’t fit; I can exchange them for the next size up. As soon as I get home, I tried them on (I was keen to wear them as soon as I could). I found that they are too small, I’m not talking half a size; I’m talking 2-3 sizes. A small button also comes off one of the tops during the process. On Saturday afternoon, I head back into said store to exchange the tops for a larger size. Instead of going one size up, I grab an XL and head to the long line for the changeroom. Whilst standing there, I notice a couple of things: 1 – There doesn’t seem to be anyone with hips, boobs or a bum in the store. 2 – Almost every lady walking out of the change room hands back nearly every garment and says – no thanks. Finally, it’s my turn. I try my tops on and find that, at two sizes up, the XL tops are too loose in the bust and hip (as I think the styling intended), but the sleeves are still very tight. There is also a sleeve tab, intended to fold the...

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Finding a Good Patternmaker

Posted by on Nov 26, 2013 in Uncategorized | 0 comments

Firstly, I would like to say that I am sorry for the long spaces of time between blogs lately. We have been very busy at Sample Room. We have also been caught up in the employment process, looking for a new pattern maker for our team. It has been long and drawn out process, with a false start. In reflection, it has made me realize how hard it must be for you, the designer, to find a pattern maker that’s right for you. I thought it might be helpful for you to know how we select a pattern maker. This might also help you decide who you want to work with. 1. Understanding of the brief. When a customer comes to Sample Room they are not just presenting a drawn garment. They are telling us who their target market is, the purpose for the style and who will wear it. It is then our job to create a pattern and garment to suit that customer. How low the neckline sits, how short the skirt is and how tight the garment fits are just some of the things we think about when designing a pattern 2. Are they a visual pattern maker or a spec pattern maker? Some pattern makers need specs to make a pattern. This is the only way they can understand what the customer needs. We prefer pattern makers who understand both the customer and the look, and how to create a pattern for this look. It is important to have some measurements from the customer, such as length and circumference measurements. There is no benefit in being told by the customer after then garment is finished that the under bust should have been 75cm. That information is much more helpful before the pattern is made. Length measurements are also important. If a garment is drawn on a croque, it provides a better representation of the proportions. The bottom line is: if the measurement is important to you, it is important to us. 3. Style. An in-depth knowledge of what is in fashion is important, so we are on the same page as our customers. An understanding of how a young girl is wearing a dress length or how a boyfriend jean should look is important. This allows us to use the same language as you, the customer, when we discuss your designs.   4. Speed and accuracy. Personally, I would love to spend all day on one pattern but something tells me that you, the customer, would not like to receive this invoice. Accuracy is also a very important factor. By computer pattern making, we are able to tick both of these boxes. A pattern maker who would like to drape every pattern to a stand before a pattern is made, will probably have a hard time coming to terms understanding what it takes to create...

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Pre-Production Sample Follow Up

Posted by on Oct 29, 2013 in Uncategorized | 0 comments

A few months ago you may have received a post from me about Pre-production samples. In the past few weeks it has come to light that this subject may need to be expanded upon. A Pre-production sample is the last check before you commit to thousands of dollars’ worth of fabric and manufacturing. This process is even more important if you are using external contractors for your development process. Why? Well when you have a team working in house with you, a lot of possible mistakes are caught; not whilst in a formal meeting but while you are walking past someone’s desk, while you are talking in the lunch room, when someone sees the fabric arrive in the loading bay. By removing this close contact, your contractors are left to make decisions based on the information they have been given, which might not be the whole picture. It is important to note that the fit of a garment is not always the same as the measurements of a pattern, especially where knit and woven fabrics are concerned. The process of development, of creating a mock up or sample from a pattern, is to see how that particular pattern works with that particular fabric. The pattern is then changed as a reflection of the sample made in that said fabric. If the fabric has stretched and has resulted in a looser fitting style based on the pattern and you like it then we do not change the pattern. It might even be that you make the pattern smaller to compensate for the stretch of the fabric. If the fabric used in production is different from the fabric used in sampling, ask your patternmaker to measure and compare the sample to the pattern measurements. Having this completed will show you how the pattern differs to the sample. This extra, but vital information might be something you wish to spend time and money on. It is also important to remember that if you change the fabric in any way, then you need to trial the pattern again. Take, for example, a recent situation where the fabric used for sampling was a loose knit with very little Lycra. During the sampling process, the fabric stretched. The customer then approved the sample. The pattern was graded, a marker made and was sent off to the manufacturer for production. We later found out via an upset customer that the garments had not been made in the same fabric as the samples. On further investigation, we discovered the first sample was bigger than the pattern and the production garments was smaller than the pattern. This resulted from the designer using a fabric with a lighter weight and a high Lycra content, causing the fabric to bounce back and shrink (as confirmed in pressing tests). The result was a two size difference from sample to production. As...

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