In the first of our Instagram for Fashion Labels series we discussed defining your brand, your visuals/interests, pinpointing what value can you give your followers, how to curate your feed and what to look for in your competitors.Read More
Social media is a large part of many new fashion labels marketing strategy. A lot of people will refer to social media as a free tool, as yes, you can open an instagram account for free. But I think this is the wrong way to look at it, as it isn’t really free, it takes TIME which is either yours (which has value!) or you are paying someone to spend the time on it for you. Either way to have any success it takes commitment and investment.Read More
During our Fashion Label Launch Pad Program our mentees gather for monthly group calls to discuss any niggling questions that have been presented to them on their new fashion journeys. This month’s hot topic in discussion was how to manage and prepare for fabric shrinkage.Read More
You’ve spent months upon months pouring blood, sweat and tears into creating the perfect garment for your collection, and soon it will be time to release your product to market! Even though your garment might look a million bucks to hold in your hands, it is imperative that the rest of the world fully understands the look and feel of your brand. Investing in a professional, sleek and captivating photoshoot is just one of the ways to get you there. Read below for our list of helpful pointers when sourcing talent, photographers and locations to ensure that every shoot is a success.Read More
When creating your new label from the ground up, there are many aspects to take into consideration in order to shape your label into a business that represents who and what you stand for. From sustainability, to the locality of the materials sourced, you, the designer, have the artistic freedom to structure a label how they choose according to their values.Read More
After finding a gap in them market, our past mentee Felicity Barras designed a range of gorgeous gender neautral children’s wear. Here is more about Felicity’s new label ‘The Feather Bird’ and time spent as part of Sample Room’s Fashion Label Launch Pad Program.Read More
It has been five long years.
PATTERNROOM.COM has been a dream of mine for a long time now. And there is a good reason why nobody has ever launched anything like Pattern Room before. Simply – it was hard.Read More
In honour of Fashion Revolution Week we would like to introduce Mai, one of our valued sample machinists.
Originally from Vietnam, Mai has lived in Australia since 1995 after closing a tailoring shop she ran for 15 years.
Mai was recommended from a family member to take the big leap and move to Australia with the promise of good working conditions and pay.Read More
Here at Sample Room we are proudly ethically accredited and value the importance of a safe and fair workplace. We have staff from all over the world including people local to Melbourne, creating a diverse and experienced team. Julia’s (founder of Sample Room) ethical practices are founded by the passion to respect the knowledge and skills people have. Coming from years of experience on the factory floor herself, she really understands the depth of knowledge and expertise the Sample Room team possess.Read More
Here at Sample Room, we have a number of meticulous steps in place to ensure the highest quality patterns and samples, ultimately providing you with the best chance to create the perfect garment with your manufacturer.Read More