The Trunk Show Model: A Guide to Starting Your Fashion Business

Starting your fashion business

Trunk Show – Starting Your Fashion Business

Starting a fashion business can be overwhelming, especially if you’re unfamiliar with the industry. But what if we told you there’s a unique business model that allows you to showcase your designs, reduce risks, and build a loyal customer base? In today’s blog post, we will explore the trunk show model, its ins and outs, and why it might be the perfect option for startups. So, whether you’re a designer, entrepreneur, or fashion enthusiast, keep reading to learn more about this effective way to start your own fashion business.


Welcome to today’s blog post on starting a fashion business with the trunk show model. In this post, we will delve deeper into what a trunk show is, how it works, and why it might be a great option for you if you’re considering starting a fashion business.

The Festival of Starting Business:

Are you looking to start your own fashion business but not sure where to start? Don’t worry, you’re not alone. The process can be overwhelming, especially if you’re unfamiliar with the industry. That’s why we offer the Start Your Fashion Business Workshop, a festival of starting a business, designed to give you all the insights and information you need to get started.

What Is a Trunk Show?

As mentioned earlier, a trunk show is a unique business model in which you can work up to having your designs ready but not (yet) manufactured. With this model, you can showcase your designs to potential customers who can place orders on the spot. This model reduces the risks and expenses associated with traditional production runs, making it a great option for startups.

Why Choose the Trunk Show Model?

First and foremost, the trunk show model allows you to showcase your designs and get them in front of potential customers, investors, and retailers. Secondly, it reduces the risks associated with traditional production runs since you only produce designs that have already been ordered and paid for. This prevents overproduction and unnecessary financial risks. Additionally, the model can help you build a loyal customer base and generate buzz around your brand. 

Ins and Outs of the Trunk Show Model:

The trunk show model requires strong relationships with your target market and the ability to plan ahead. From showcasing your designs to fulfilling orders, it’s important to have a clear understanding of the potential costs involved and be able to accurately predict demand. By partnering with event planners, boutiques, and other businesses in your industry, you can successfully implement this business model and watch your fashion business take off.


In conclusion, the trunk show model is a unique and effective way to start your fashion business without the burden of traditional production runs. While this model may require more planning and relationship-building, the benefits of reduced risks, increased visibility, and audience engagement make it well worth the effort. If you’re considering starting a fashion business, be sure to explore the trunk show model and discover the endless possibilities it can provide.



Last Minute tickets to the



Are you looking to start and grow a successful fashion label from scratch? Register for my free workshop for fashion designers where I help you understand the steps to starting your own clothing label.

What’s included:

  • The 5 Reasons why NOW is the BEST time to Create a Locally Made product
  • The 7 Different business models of product launch growth. We’ll show you how you can start ASAP on a low budget
  • The 6 Biggest Mistakes to Avoid When Manufacturing Locally
  • The Essential 6 steps to developing and manufacturing your label from Scratch (missing even ONE of these can put you on your back foot)
  • Discover YOUR Fashion Business Super Power
  • How to Market Your Unique Label
  • How to find the IDEAL Customers who will LOVE your design and Get Quick Feedback on Your Idea
  • The Fashion Business Success Blueprint to Successful Fashion Label Development and Manufacturing (this is EVERYTHING you need to know)
  • How We Can Help you Create Your Label
  • Dozens of Examples of Labels that are Thriving (and what they did to succeed)

Book your seat for the ‘Start Your Fashion Business’ Workshop which is valued at $920 but FREE today. It’s not too late. Sign up today and watch the recordings over the weekend.


Start Your Fashion Business Workshop