Archive for May 2025
Why Nailing Your Customer Profile is the Secret to Brand Success
Discover why defining your customer profile is a game-changer for brand success and how it helps you stand out in a crowded market.
Read MoreWhy Fashion Development Is Just Like a Science Experiment
If you’ve ever tried baking a new recipe and swapped too many ingredients, you’ll know how wrong things can go. Flat cakes. Weird textures. Off flavours. Well, fashion development is exactly the same. When you’re creating a new garment, you’re basically running an experiment. There are variables everywhere—fabric, size, fit, trims, stitching—and changing too many…
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