Archive for July 2017

Social media is prolific. It almost seems there are new sites, new platforms springing up nearly every week. There’s so much choice out there. How do you, as a fledgeling business, know which ones to use? Which ones generate the most traffic? Which sites should you set yourself up with?

As an emerging designer, how do you know what to do to achieve the look and finish for your designs? And if you want prints or logos on the fabric, whether small or all over, which is the best way to go ahead with that? Is it easiest to purchase the type of fabric you’re after with the prints already on them? But what about your logo? How does that get printed? What if the print is a specific design in itself – which is the best way to have it printed?

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it.

Why do so many new and emerging designers who have exceedingly good sketches and ideas for the latest shakeup within the industry fail?