Design, Development & Production Management Agency
Bring Your Fashion Idea to Life
The Right Way
Struggling to launch your fashion label successfully?
Tired of guessing, ghosting, and expensive missteps?
Sample Room offers expert mentoring, a proven process, and industry contacts to help you confidently turn your passion into a thriving business.
Not Sure Where to Start?
We Know the Roadblocks Because We've Helped Thousands of Designers Overcome Them
Does this sound familiar? You have incredible ideas, but you're hitting roadblocks at every turn. You've been told you just need specs, but you're sure there's more to it.
Maybe you've wasted time and money on samples from overseas that weren't right, leaving you frustrated and disheartened.
You might be struggling with:
Finding reliable partners:
You've emailed and called people with no response, or worse, been let down by manufacturers who don't understand your vision.
Technical knowledge gaps:
You don't know how to translate your designs into patterns, tech packs, or graded sizes ready for production.
Unclear processes and costs:
You have no idea where to start, how much it will all cost, or what the next step is, leaving you feeling overwhelmed.
Wasting money:
You're terrified of making costly mistakes that could drain your initial funds before you even get started.
The fashion industry can feel mysterious and secretive, but you don't have to navigate it alone. You deserve to turn your passion into a thriving business, without the fear of failure.
We Created the Sample Room Hub to Guide you Down the Right Pathway
Led by an Industry Expert Who Has Been in Your Shoes
You’re a designer with big ideas but you keep hitting roadblocks—missed timelines, unclear communication, or samples that don’t reflect your vision—you’re not alone.
What starts as an exciting dream can quickly feel overwhelming without the right support.
After seeing countless startups quit within months due to a lack of technical knowledge and a clear pathway, I created a solution.
Let’s shift that story.
At Sample Room, we have seen this too many times. Designers wasting money because they don’t know the steps involved and the right way to start a label.
We bridge the gap between your creative vision and the world's best manufacturing partners—starting with Australia's local industry but extending globally when it makes sense for your brand. With over 15 years of experience launching more than 1000 labels and building relationships across local and international manufacturing, we provide clear guidance on the best production path for your brand, facilitate meaningful connections, and help you find manufacturing partners who truly understand your vision and values.
Your fashion journey deserves a partner who truly gets it. Let’s create something remarkable, together.
Discover the Sample Room Difference
Invest in the Successful Launch for Your Label so that you save $$$$ and succeed
Tired of guessing, ghosting, and expensive missteps? Sample Room offers expert mentoring, a proven process, and industry contacts to help you confidently turn your passion into a thriving business.
Every Successful Label Starts with a Smart First Step.
Where Are You on Your Journey?
We know the process of launching a fashion label can feel overwhelming. Whether you're just exploring an idea or you're ready to build your collection, we have a pathway for you. Choose the option that best fits your needs right now.
And this is why Sample Room is different. We develop your product in house so there is no miscommunication with offshore pattern makers. Any changes you need are discussed with the pattern maker who will change them. No miscommunication.
With over 30 years of experience in over 20,000 developments, we use our lived experience to bring your product to life.
What Other Designers are Saying
Sally Estlin
Empowered Clothing
“Working with Sample Room and being part of the Launchpad Program has been truly life-changing.
I first discovered Sample Room through the True Cost workshop on the ECA website, and it completely opened my eyes to the value of supporting Australian manufacturing.
From there, joining the Launchpad felt like the perfect next step — and it’s been incredible.
Over the past three years, I’ve learned so much through the weekly Q&As, 90-day learning sessions, and monthly Get Stuff Done meetings.
The ongoing support from Julia and the entire Sample Room team has been invaluable. They’ve guided me from having just an idea to actually designing, manufacturing, and launching my own line of energetic clothing — something I once only dreamed about.
Coming from a background in energy work and personal training, I never imagined I’d create a clothing line. But with Julia’s mentorship and the Launchpad community, that dream became a reality.
I’m so grateful for the knowledge, encouragement, and care that went into every step of the journey.
If you have a dream, Sample Room will help you bring it to life. I can’t recommend them highly enough.”
"The fashion industry is fickle. It’s very hard to get a straight answer when starting out. Everyone is vague and to be honest, I’m pretty sure it’s because no one wants to take on a start-up label.
That’s where Sample Room saved the day!"
Lauren Kennedy
Harry & Pop
"The mentor program taught me all of the things that fashion school left out
I can say with absolute certainty that Sample Room is the most professional supplier I have dealt with to date."
Andrea Brown
Andrea Lucy Designs
"They’ve helped me understand not just what to do, but why each step matters.
What sets Sample Room apart is the depth of real industry knowledge and their genuine care."
Thalia Smith
Mea Via Boutique
Frequently Asked Questions
Can I hire you for pattern making without joining the Hub?
Unfortunately, No. Over the last 16 years in working with start ups, we have come to the conclusion that this is the only way to assist you to make sure you are successful in launching. To protect your investment and our time, all our 1-on-1 development services are exclusive to members of the Sample Room Hub. This support structure is what prevents costly rework and ensures your project is a success.
Do you offer manufacturing?
We are a product development and production management house. We create everything you need to be factory-ready and can then manage the production process for you with our network of trusted local and offshore partners.
What if I'm overseas?
Our mentoring and resources are fully online, and our services and referrals are global. We can support you no matter where you are.
How is this different from a "course"?
A course gives you information. The Hub gives you a partnership. While it includes a rich library of educational resources, its core function is to provide active mentoring, guidance, and access to a team that will develop your products alongside you. It's a "done-with-you" service, not a "do-it-yourself" course
A Personal Note From Julia
“With over 30 years in the fashion industry and 16 years running Sample Room, I’ve had the privilege of helping more than 500 brands bring their ideas to life. Over this time, I’ve built strong connections with Australia’s manufacturing industry and established trusted offshore partnerships, giving us a unique perspective on what it truly takes to create a successful fashion brand. At Sample Room, I don’t just hand out advice—I walk alongside you through design, product development, and production, making sure you’re supported every step of the way and connected with the right manufacturing partners, whether local or offshore.”
