Design, Development & Production Management Agency
Have a Brilliant Idea But Don't Know Where to Start?
Start Here for Free — Get Clarity Without Spending a Cent
Before you invest in patterns, samples, or manufacturing, it's crucial to understand the language and the process. These free guides are designed to help you avoid the common, costly mistakes we see designers make every day.
The Hidden Costs of Launching a Collection — And How to Slash Them
Free 90 Min Webinar with Julia Watts, Founder of Sample Room
Avoid the expensive mistakes most new fashion designers don’t see coming. In this powerful live session, you'll uncover what it really costs to launch a label, how to save thousands during development, and why most startups fail before they even begin. Walk away with insider insights, clarity, and a smarter path forward — plus a limited-time bonus if you join the Sample Room Hub on the night.
Thursday, Jan 15th 2025 | 6:00 PM AEST
Limited spots — register now to reserve your seat
Free Ebook
STOP! Before You Buy a Tech Pack,
Read This
Before you spend hundreds on a tech pack that might not get you any closer to production, read this guide. You’ll learn what tech packs really do, why most beginners misuse them, and how to avoid the costly mistakes that stall launches and drain your budget.
What you'll learn:
• Why tech packs can’t do what most people think they can
• When and how to use them (and when not to)
• How to avoid wasting money, time, and samples on the wrong process
Free Ebook
7 Biggest Myths of Getting Your Fashion Label Made Locally
Heard it’s too expensive, that no manufacturers are left, or that they won’t work with startups? These myths are stopping talented designers from building incredible, locally made brands.
After helping over 1,000 fashion founders launch in Australia, we’ve uncovered the truth — and we’re sharing it with you.
Inside this free eBook, you’ll learn:
• Why local manufacturing is possible — and how to find the right partners
• The truth about tech packs, costs, and minimums
• What you really need to start (and what to stop wasting money on)
• How “Made in Australia” can be your brand’s biggest advantage
An Hour of Strategy Now Can Save You Thousands in Mistakes Later.
You've seen the stories: designers who have wasted thousands of dollars and months of time on failed samples, ghosted pattern makers, and costly detours. They moved forward without a clear plan, and it cost them dearly. Before you spend a cent on development, the single most important investment you can make is in a solid strategy.
These focused, low-cost sessions are designed to give you the clear, professional roadmap you need to move forward with confidence, ensuring your hard-earned money is spent wisely.
The Fashion Label Blueprint
This is for you if you're struggling with the big questions: "How much will this all cost?" and "How do I create a profitable business?". This workshop is the budget and business reality check every new founder needs.
In this workshop, you'll discover:
• A budget session to see the real costs of starting a locally made brand.
• 7 different business models to help you start on a low budget.
• The 5 biggest mistakes to avoid when manufacturing.
• The essential 6 steps to developing your label from scratch.
• Includes a complimentary 30-minute discovery call to discuss your next steps.
Price including Discovery Call- $99
Fashion Action Plan Meeting
If you're feeling stuck, disheartened, and need an expert to help you find the way forward, this session is for you. We'll conduct a business skills analysis, review your progress against our 12-point checklist, and give you a clear, actionable plan to follow. Leave with renewed confidence and the motivation to get moving.
This session is perfect if you:
• Have been working on your label for a while but are "getting nowhere".
• Need personalized advice on your specific designs and challenges.
• Want an expert to review your ideas and help you create a strong business concept.
Personal 1-on-1 Fashion Business Coaching
This is for the founder who has a specific, urgent problem that you need direct expert guidance and accountability to overcome it. You're time-poor, juggling work, life, and your start-up, and you need a partner to step you through a challenge and keep you on track
This is perfect if you need an expert to personally guide you through:
• Solving a persistent technical issue with sampling, sizing, or fit.
• Creating a strategic go-to-market plan and targeting your buyers.
• Building a sustainable and ethical supply chain from scratch.
We will work together to create a clear plan, and I will be your accountability partner to ensure you execute it. This is high-touch, tailored support to get you unstuck and moving forward, fast.
3
1 hour session for $990
From "Getting Nowhere" to a Clear Path Forward
We understand the frustration of hitting roadblocks at every turn. But a single session or the right piece of guidance can change everything. Here’s what other designers have said about working with us:
“Working with Sample Room and being part of the Launchpad Program has been truly life-changing. I first discovered Sample Room through the True Cost workshop on the ECA website, and it completely opened my eyes to the value of supporting Australian manufacturing. From there, joining the Launchpad felt like the perfect next step — and it’s been incredible.
Over the past three years, I’ve learned so much through the weekly Q&As, 90-day learning sessions, and monthly Get Stuff Done meetings. The ongoing support from Julia and the entire Sample Room team has been invaluable. They’ve guided me from having just an idea to actually designing, manufacturing, and launching my own line of energetic clothing — something I once only dreamed about.
Coming from a background in energy work and personal training, I never imagined I’d create a clothing line. But with Julia’s mentorship and the Launchpad community, that dream became a reality. I’m so grateful for the knowledge, encouragement, and care that went into every step of the journey.
If you have a dream, Sample Room will help you bring it to life. I can’t recommend them highly enough.”
"The fashion industry is fickle. It’s very hard to get a straight answer when starting out. Everyone is vague and to be honest, I’m pretty sure it’s because no one wants to take on a start-up label.
That’s where Sample Room saved the day!"
Lauren
Harry & Pop
"The mentor program taught me all of the things that fashion school left out
I can say with absolute certainty that Sample Room is the most professional supplier I have dealt with to date."
Andrea Brown
Andrea Lucy
"They’ve helped me understand not just what to do, but why each step matters.
What sets Sample Room apart is the depth of real industry knowledge and their genuine care."
Thalia Smith
Mea Via Boutique
Your Guide Through the Fashion Maze
"I'm Julia Watts, and after 30 years in the local and offshore fashion industry, I've seen it all. I've launched my own labels—including a flop—so I understand the internal fears of not being good enough or losing all your money.
I started Sample Room because I saw countless passionate designers quit, defeated by a secretive industry that felt impossible to infiltrate. For over 16 years, we have helped launch over 1000 labels by providing the clear pathway and technical knowledge that is so often missing. My goal is to give you the secret access and mentorship you need to turn your passion into a thriving business, without the fear of failure."
And when you are ready- the Sample Room Hub is Waiting for you.
You're at a Crossroads. Which Path Will You Choose?
Path 1: Continue Guessing
Stay stuck in the frustrating cycle of unanswered emails, wasted money on bad samples, and the overwhelming feeling of not knowing what to do next. Your brilliant idea remains just an idea, and another year goes by with no progress.
Path 2: Start with a Plan
Take one small, strategic step. Get clarity on your costs, create a real action plan, and move forward with the confidence that you're building your business the right way. This is the path where you feel empowered, save money by avoiding mistakes, and finally start making real progress toward a successful launch.
