Fashion Action Plan Strategy Meeting

Start Your Dream Fashion Label Today

Are you ready to turn your dream of starting your own fashion label into a reality?

Whether you’re just getting started or have tried before without success, this call is designed to help you overcome the challenges holding you back and create a clear path forward.

What You’ll Get on This Call:

This isn’t just a chat—it’s a results-driven session packed with actionable tools and insights:

We will discuss your idea in detail to see what the best pathway might be for you. It might be using our Pattern Room service or moving into the design, development and production services with Sample Room. We will look and what you have already created and give you valuable steps to take forward along with-

A 12-Point Checklist


We’ll evaluate every aspect of your business using a comprehensive checklist that covers:

Your customer knowledge

Marketing strategy

Business Strategy

Manufacturing process

…and more!

This detailed assessment will show you exactly where you stand and identify gaps you need to fill.

You will walk away with

Personalized Action Plan
You’ll receive a clear, step-by-step action plan based on your checklist results, highlighting your next steps to build momentum and avoid unnecessary mistakes.

An Assessment Tool
I’ll provide you with a visual tool that breaks down your progress into categories, showing you what areas to focus on next. Think of this as a roadmap to guide your journey with clarity and confidence.

Confidence and Motivation

With a clear understanding of the process and actionable advice, you’ll leave the session feeling empowered and ready to take the next step toward your dream label.

A Session Recording
The entire session will be recorded and stored in a Google folder for you to access anytime. You can revisit the conversation, re-listen to the advice, and stay on track without worrying about missing anything

This Call is For You If:

You’re feeling overwhelmed and don’t know where to start in launching your fashion label.

You’re struggling to find reliable, ethical manufacturers or navigate the fashion development process.

You’re concerned about start-up costs and need help creating a realistic budget.

You lack experience in key areas like design, patternmaking, or marketing, and you’re unsure how to proceed.

You want expert guidance and mentorship to move forward with clarity and confidence.

You’ve already started your label but now realize there’s more to the process than you anticipated.

You’ve tried launching in the past but faced challenges and are worried about making costly mistakes again.

If any of this resonates with you, this strategy call will give you the clarity, tools, and confidence to take the next step toward a successful fashion label.

Meet Julia Van Der Sommen — Your Behind-the-Scenes Mentor

With over 30 years of industry experience and the founder of Sample Room, Julia has helped over 1,000 fashion labels bring their products to life. She knows firsthand how heartbreaking and confusing this journey can be because her first label flopped too.

Today, she’s one of Australia’s most respected product development experts for emerging labels — and she created this eBook to give you what she wishes she had at the start: clarity, direction, and truth.

What Other Designers Are Saying:

I really enjoying the process. There is a lot to learn, and every interaction is proving so. It can be confusing at times as there is a lot of learn, understand, organize and action. Starting a brand for the first time is a daunting task, but incredibly exciting and empowering as well. You just have to be prepared to try."

-Jade McCartney

"Loved catching up with Julia! She has a real talent for giving constructive and valuable feedback. I’m really excited to work on some points we talked over to continue to refine my idea and distill the product for design! It was super reassuring to have her support and encouragement!"

Zoe Rowell-Flight Wear

I’m really appreciating the abundance of information at my fingertips.
I think the steps to tapping into your niche market are really outstanding and I can now see how helpful this will be to stay on track during the business journey.
I also really appreciate having different options suggested, which I can take away with me and know I can veer my path (at an appropriate stage of course) to achieve my goals.

Liz Skorsis

Your Fashion Label Is Waiting

Don’t let fear or uncertainty hold you back. With the right guidance, you can create a fashion business that reflects your passion, values, and vision.

Together, we’ll build the foundation for your success. Let’s take the first step toward making your dream a reality.

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