Who is Sample Room?

We’re Here to Open the Door to the Fashion Industry.

For over 16 years, Sample Room has been the secret weapon for emerging fashion designers. We’re not just a development house; we are your mentors, your partners, and your proven pathway from a passionate idea to a profitable, successful label.

It Shouldn’t Be This Hard to Launch a Fashion Label.

We Decided to Change That.

The fashion industry has a reputation for being mysterious, secretive, and difficult to infiltrate. For years, we saw passionate, talented designers hit roadblocks at every turn. They were wasting thousands on bad samples, getting ghosted by manufacturers, and feeling lost, overwhelmed, and alone. They were told they "just need specs" but knew there had to be more to it.

Many of them quit within months, defeated by a system that seemed designed to keep them out. Their dreams, and their hard-earned money, were disappearing with nothing to show for it.

We knew there had to be a better way. A way to give new designers the technical knowledge, the trusted contacts, and the clear, step-by-step process they needed to succeed.

In 2009, Sample Room was born from that vision. We set out to be the front door to the industry—a place where any founder with a great idea could get the guidance and support to build a brand with confidence and clarity. With over 30yrs of industry experience, we want to share our knowledge with you.

Sample Room is your proven path to fashion label success

Led by an Industry Veteran Who Has Been Where You Are.

I'm Julia Watts, the founder of Sample Room. With over 30 years of experience in the local and offshore fashion industry, I've seen it all. I’ve launched my own labels—and yes, my first one was a flop! I know the internal fears of not being good enough and the very real fear of losing your money.

I started Sample Room to share the secrets I learned over my career. I wanted to create the resource I wish I had: a trusted mentor to provide a clear pathway, demystify the technical jargon, and help you avoid the costly mistakes that can end a business before it even begins.

Since then, my team and I have helped launch over 1000 successful labels. We're not just technicians; we're mentors who understand how a manufacturer thinks and how to get the best possible product made at the best price. Our greatest success is seeing you succeed.

The Sample Room Difference: Control, Clarity, and a Flawless Fit.

Have you ever sent detailed feedback to a pattern maker or an overseas factory, only to receive a sample that’s still not right?. The cycle of emailing changes to a faceless team, the frustrating delays, and the disastrous, costly results are all symptoms of a disconnected process. This is why we are fundamentally different.

We built Sample Room to eliminate that chaos. Our in-house model is designed to give you direct oversight and expert guidance at every stage, ensuring your vision is brought to life with precision, the first time.

One Team, Under One Roof

- In-House Team: Everything from pattern to development is handled under one roof, allowing the team to quickly and expertly address questions or alterations.

- Seamless Process: The goal is to make the design-to-development journey simple, smart, and stress-free.

- Risk Mitigation: Having the development team in-house protects clients from "wasting money on costly mistakes" and being "frustrated" by the process.

- Clarity: Providing professional sampling without confusing language or costly mistakes.

Solving Problems Before They Cost You Money

- Reduced Delays: We solve complex technical problems in real-time, preventing the weeks of delays and frustrating miscommunications common in remote processes.

- Production Certainty: Your patterns will be manufacturer-ready because we possess the in-depth, hands-on knowledge required to understand exactly what a factory needs.

- Launch with Confidence: This streamlined process ensures you get it right the first time, saving you time, money, and the heartache of a failed launch.

- Financial Security: We eliminate your risk of blowing your budget by offering quotes before a pattern has been made so you can make strong financial decisions and know exactly how to budget for your range.

Expert Pattern Making is Our Foundation

Expertise grounded in 30 years of industry experience (15 years as Sample Room).

The ability to solve technical problems quickly for the perfect sample.

Guidance on the entire process, preventing designers from feeling lost, anxious, or hopeless.

A solution for those who struggle with pattern making and failed development attempts.

Confidence and Clarity for designers tired of guessing.

We Only Work This Way Because It Gets Results.

You might wonder why all our 1-on-1 services are exclusive to Sample Room Clients. The answer is simple: we are committed to your success, and we refuse to set you up for failure.

Getting a garment to market is more than just a pattern and a sample; it's a hundred informed decisions about fabric, fit, and factories. Providing a one-off service without the right guidance is a recipe for wasted money and disappointing results. We've seen it happen too many times.

It is a complete model where we ensure you have the support and knowledge to make the right decisions, so that when you invest in development, you get it right the first time. This is how we help you launch faster, smarter, and without the costly detours.

What Other DESIGNERS Are Saying

"Being new to the fashion industry, I was not sure where to start and everything felt quite overwhelming and daunting... Having a team who have extensive knowledge of the fashion industry has been a guiding light and has taken me excitedly to the rest of my journey to production."

Yolanda Iyer- Lola Sparkle

Your Trusted Partner in Ethical, Local Production.

Ethically Accredited since 2015

AFC Members since .......

Let's Build Your Dream, Together.

Whether you're just gathering ideas or you're ready to start development, we have a pathway for you. The next step is to find where you are on the journey and get the support you need.

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