Design, Development & Production Management Agency
The Fashion Label Blueprint
Your First Step to a Successful Clothing Business
Stuck at the Starting Line of Your Fashion Dream?
You’ve got the idea, the passion, maybe even some sketches—but you keep running into roadblocks.
Where do you start?
How much does it really cost?
Who can you trust to help you get it right?
You're not alone. Most aspiring fashion label founders give up not because they lack talent, but because they lack guidance.
That's exactly why this course exists.
Introducing The Fashion Label Blueprint Course
This workshop-style course gives you the tools, clarity, and confidence to start your fashion label the right way
— without wasting time, money, or energy.
Here's What You'll Learn:
The real cost of starting a fashion label (no more guessing)
The 6 essential steps to develop and manufacture your label locally
The 5 biggest mistakes new brands make (and how to avoid them)
How to build a business plan tailored to your budget, skills, and vision
What Skills you need and how to find them
The 7 business models for launching a label — and which is right for you
How the Sample Room Hub supports you from concept to production
You’ll walk away with a working business plan you can use to:
-Get funding
-Explain your business concept
-Know how much you need to raise (and when)
-Know when to launch with a clear path to success
BONUS: Personalised Discovery Call
Once you complete the course, you’ll receive a 30-minute 1:1 discovery call with Julia or her team to review your plan and map out your next best steps.
Meet Julia Van Der Sommen — Your Behind-the-Scenes Mentor
With over 30 years of industry experience and the founder of Sample Room, Julia has helped over 1,000 fashion labels bring their products to life. She knows firsthand how heartbreaking and confusing this journey can be because her first label flopped too.
Today, she’s one of Australia’s most respected product development experts for emerging labels — and she created this course to answer the most common questions she has been asked over the last 16yrs in business. She hopes this course give you the right start: clarity, direction, and truth.
What Happens If You Don’t Take the Right First Step?
Too many aspiring designers waste thousands on the wrong sample makers, give up halfway through, or never get started because the whole process feels "too hard."
This course is your shortcut to doing it right the first time — with less stress, less guesswork, and more confidence.
What Other Designers Are Saying:
"Thank you for providing so much valuable information! I've learnt so much about timelines and all the different mini tasks in each stage of production. Something I was lacking and highly anxious about." —
-Joanna
"I stumbled upon Sample Room looking for a pattern maker and sampler, thinking that's all I needed. But I've learnt so much more! Really appreciate what you're doing and sharing your knowledge to people like me."
-Nina
"I was overwhelmed at first, but after going through the workshop I felt reassured that I won’t be doing this alone. It’s comforting to know there’s a team behind me."
- Rebecca
After This Course, You’ll Be Able To:
Clearly map out your fashion business
Understand your costs and resources
Know your next steps and who to involve
Avoid common (and expensive) mistakes
Move forward with confidence and support
This isn’t just a course. It’s your foundation for building a real, successful label.
(Valued at over $2,000 based on years of industry experience and insider insights)
Get instant access to the entire course + a 30-minute discovery call with Julia's team.
Ready to start your fashion label with clarity and confidence?
Grab your seat today — and take the first real step toward bringing your label to life.
Created by Julia Watts, Founder of Sample Room
Supporting Australia’s next generation of fashion leaders since 2009.
