Design, Development & Production Management Agency
Join Sample Room
Bring Your Fashion Idea to Life The Right Way
Stop the guesswork, ghosting, and expensive missteps. Sample Room is an exclusive development advisory service for designers serious about success. It combines the mentoring, guidance, and industry contacts you need with member-only access to our expert pattern making, sampling, and production management services.
If You've Hit a Roadblock at Every Turn,
You Are Not Alone
You have a vision, but the path to launching your label feels mysterious, secretive, and impossible to navigate. You’ve tried everything, and you're exhausted, disheartened, and thousands of dollars poorer with nothing to show for it.
Does this sound familiar?
You’ve paid for samples that came back looking cheap, nasty, and nothing like you wanted.
You’ve been ghosted by pattern makers and manufacturers after paying a deposit, leaving you months behind schedule.
You’re confused by technical jargon like "tech packs" and "grading," and you don't know who to trust for honest answers.
You feel like no one is listening to you or your vision; they just assume they know better and deliver the wrong product.
You're terrified of losing all your initial funds on costly mistakes before you even get started.
This is not your fault. You've been trying to succeed in a broken system. You deserve a clear, proven pathway to turn your passion into a profitable business without the fear of failure.
We created Sample Room to Guide you Down the Right Pathway
Your Secret Access to the Fashion Industry
Sample Room is your development advisory partner and the exclusive gateway to our services.
Through a 12-month minimum commitment, our process is designed to guide you from concept to a factory-ready launch, with clarity and confidence.
From as little as $115 a week, you will receive all the support, contacts and answers you need to start and grow your business.
Your Sample Room Access includes:
Business Strategy and Marketing Meeting- designed to solve the two biggest initial hurdles for fashion founders: confusion about the development process and difficulty standing out in a competitive market. This meeting transforms uncertainty into an actionable plan.
Budget Planning Meeting: A crucial step that transforms estimated costs into a viable financial strategy, directly addressing the common designer anxiety around wasting money and setting correct retail pricing.
Since this meeting occurs after the initial design briefs and quotes have been created, it's primary purpose is to validate, change or confirm your design ideas.
Fortnightly "Ask Me Anything" Group Calls: Get your questions answered on the spot by industry experts so you’re never stuck wondering what to do next
Transparent, up-front Quotes for pattern making, samples, grading, and tech packs so there are no surprises along the way.
A Complete Resource Library of 100+ guided videos and how-to guides that you can access digitally from anywhere.
More than 50 Masterclasses from Industry Experts, Suppliers and Designers who bring insight and remove barriers to access people who are normally impossible to find.
Expert Guidance & Mentoring: Learn the process of operating a fashion business while you are creating your label. We give you the technical knowledge you need, when you need it, so you can feel empowered and in control. Like on the job training.
A Trusted Network of Contacts: Stop the endless searching. Get curated referrals to fabric suppliers, trim sources, and ethical manufacturers you can rely on, both locally and offshore
PLUS — Bonus -Exclusive, member-only access to our fee-for-service product development team.
PLUS — Bonus -A Supportive Community: Join a network of peers on the same journey. Share wins, ask questions, and know you're not alone.
We Only Work This Way Because It Gets Results.
Your Secret To a Success Fashion Label
After 16 years and launching over 1000 labels, we've learned one thing: getting a garment to market is more than just a pattern and a sample. It’s a hundred informed decisions about fabric, fit, specs, and manufacturers. Providing a one-off service without context is a recipe for failure—your failure, and ours.
We had to stop selling one-off services because too many passionate designers were coming to us with failed samples from other makers, having already wasted thousands. They didn’t know how to brief a pattern maker properly, how to fit a sample, or how to speak a manufacturer’s language.
The Sample Room Hub is our solution. It is the mandatory foundation for all our clients. It provides the essential mentoring and support structure to ensure that when you invest in development services, you get it right the first time, saving you time, money, and heartache.
What's Included?
Answers on Tap
Get unstuck fast with weekly "Ask Me Anything" calls and a comprehensive resource library so you're never left wondering what to do next.
A Trusted Network
Get access to our curated list of contacts, from fabric and trim suppliers to local and offshore production partners you can rely on.
A Proven Pathway
We guide you step-by-step from your initial brief to a production-ready sample, giving you a clear path forward.
Predictable Costs
Your mentoring is included in the hub, and all development costs are quoted up-front. No surprise invoices—just clarity and confidence.
Industry Expert Skills
Exclusive member-only access to our fee-for-service development, including professional pattern making, sampling, grading, and tech packs.
Proven Track Record
30 years of experience. Our process is built to grow with you, whether launching your first piece or scaling a full collection.
Our Proven 4-Step Process to a Confident Launch.
Step 1:
Join Sample Room
This is your first step and the foundation for our partnership.
This 12-month commitment gives you immediate access to all the mentoring, resources, and weekly support you need to build your business foundation and prepare your designs correctly.
Step 2:
Book Your Business & Marketing Strategy Session
Before development begins, we’ll align your product with your goals, target customer, pricing, and launch strategy so you can move forward with confidence and a clear plan.
This session ensures your creative vision is backed by solid business foundations, setting you up for long-term success.
Step 3:
Add Development Services When You're Ready
As a member, you unlock exclusive access to our in-house, fee-for-service development team.
When you're ready, we provide transparent, up-front quotes for the services you need, including:
◦ Pattern Making & Sampling
◦ Sizing, Grading & Tech Packs
◦ Fabric & Trim Sourcing
Step 4:
Launch with a Production Partner
With a perfect, factory-ready sample in hand, we guide you to the next stage.
We help you connect with trusted local or offshore manufacturing partners and can manage the production process for you, ensuring quality control and a smooth delivery.
Bring Your Fashion Idea to Life — The Right Way.
This is perfect for you if:
You are launching or relaunching a label and want expert guidance to do it right the first time.
You've tried going offshore or DIY and are tired of the costly dead ends and "mystery" invoices.
You value structure, mentorship, and professional standards and are ready to invest in your success.
This is NOT a fit if you:
You only want a one-off pattern without any guidance (our Pattern Room library may be a better fit).
You aren't ready to commit to the proven process of successful development.
You prefer to learn everything through expensive trial and error.
Tired of guessing, ghosting, and expensive missteps? Sample Room offers expert mentoring, a proven process, and industry contacts to help you confidently turn your passion into a thriving business.
What Other DESIGNERS Are Saying
“Working with Sample Room and being part of the Launchpad Program has been truly life-changing. I first discovered Sample Room through the True Cost workshop on the ECA website, and it completely opened my eyes to the value of supporting Australian manufacturing. From there, joining the Launchpad felt like the perfect next step — and it’s been incredible.
Over the past three years, I’ve learned so much through the weekly Q&As, 90-day learning sessions, and monthly Get Stuff Done meetings. The ongoing support from Julia and the entire Sample Room team has been invaluable. They’ve guided me from having just an idea to actually designing, manufacturing, and launching my own line of energetic clothing — something I once only dreamed about.
Coming from a background in energy work and personal training, I never imagined I’d create a clothing line. But with Julia’s mentorship and the Launchpad community, that dream became a reality. I’m so grateful for the knowledge, encouragement, and care that went into every step of the journey.
If you have a dream, Sample Room will help you bring it to life. I can’t recommend them highly enough.”
"The fashion industry is fickle. It’s very hard to get a straight answer when starting out. Everyone is vague and to be honest, I’m pretty sure it’s because no one wants to take on a start-up label.
That’s where Sample Room saved the day!"
Lauren
Harry & Pop
"The mentor program taught me all of the things that fashion school left out
I can say with absolute certainty that Sample Room is the most professional supplier I have dealt with to date."
Andrea Brown
Andrea Lucy
"They’ve helped me understand not just what to do, but why each step matters.
What sets Sample Room apart is the depth of real industry knowledge and their genuine care."
Thalia Smith
Mea Via Boutique
Frequently Asked Questions
Can I hire you for pattern making without joining Sample Room?
Unfortunately, No. Over the last 16 years in working with start ups, we have come to the conclusion that this is the only way to assist you to make sure you are successful in launching. To protect your investment and our time, all our 1:on:1 development services are exclusive to members of Sample Room. This support structure is what prevents costly rework and ensures your project is a success.
Do you offer manufacturing?
We are a product development and production management house. We create everything you need to be factory-ready and can then manage the production process for you with our network of trusted local and offshore partners.
What if I'm overseas?
Our mentoring and resources are fully online, and our services and referrals are global. We can support you no matter where you are.
How is this different from a "course"?
A course gives you information. Joining Sample Room gives you a partnership. While it includes a rich library of educational resources, its core function is to provide active mentoring, guidance, and access to a team that will develop your products alongside you. It's a "done-with-you" service, not a "do-it-yourself" course
A Personal Note from julia
“With over 30 years in the fashion industry and 16 years running Sample Room, I’ve had the privilege of helping more than 1000 brands bring their ideas to life. Over this time, I’ve built strong connections with Australia’s manufacturing industry and established trusted offshore partnerships, giving us a unique perspective on what it truly takes to create a successful fashion brand.
At Sample Room, I don’t just hand out advice—I walk alongside you through design, product development, and production, making sure you’re supported every step of the way and connected with the right manufacturing partners, whether local or offshore.”
