Design, Development & Production Management Agency
Need Something more?
Technical Fashion & Workroom Consulting
Expert guidance for brands, studios, and workrooms ready to scale, streamline, and succeed.
Running a sewing business or in-house workroom takes more than creativity — it requires precision systems, efficient workflows, skilled people, and a clear plan.
If you're looking for someone who has:
Built a successful workroom operating for 16+ years
Developed systems, teams, and production processes
Managed machinery selection, workflow, and efficiency
Supported designers from startup to scale
Balanced technical excellence with commercial strategy
…then you're in the right place.
This is not broad “business coaching.”
This is hands-on, technical, industry-built consulting to help you build a strong, profitable, efficient sewing operation.
This consulting is ideal if you are:
Starting or expanding a sewing workroom
Buying or acquiring a sewing / sampling business
Seeking expert review of workflows, equipment, or costs
Experiencing production bottlenecks or inefficiencies
Wanting to systemise, scale, or restructure your studio
Growing a team and want better roles, SOPs & training
Ready to take your sewn-product business to a professional level
If you need a specialist in and sewn product in production & workroom operations, this is built for you.
Meet Julia Watts- Your Behind-the-Scenes Mentor
With over 30 years of industry experience and the founder of Sample Room, Julia has helped over 1,000 fashion labels bring their products to life. She knows firsthand how heartbreaking and confusing this journey can be because her first label flopped too.
Today, she’s one of Australia’s most respected product development experts for emerging labels — and she created this eBook to give you what she wishes she had at the start: clarity, direction, and truth.
Why Work With Me
16+ years running a successful development and sampling workroom
Backed by commercial and marketing experience
Trusted advisor to emerging and established brands
Proven systems that reduce waste, improve flow, and maximise profit
Ability to translate creative vision into commercial execution
My goal is simple:
Help you build a workroom and business that works — efficiently, profitably, sustainably.
How We Can Work Together
Workroom Power Hour
Perfect for quick clarity + expert direction
A focused session to troubleshoot challenges and get strategic, practical advice you can implement straight away.
Investment: $395 – $595 AUD
Includes call recording + action plan
Technical Deep Dive
Strategy + execution plan for specific projects
Ideal for:
Reviewing workroom setup or expansion plans
Time & motion + workflow analysis
Pricing and production efficiency
Business purchase review
Staff roles, planning and structure
Investment: $1,500 – $2,800 AUD
Includes:
2 x 90-min sessions
Workroom/system review
Written recommendations + action roadmap
30-day email support
Workroom Launch & Optimisation Package
Build or upgrade your workroom the right way
Ideal for:
For founders establishing or restructuring their production space.
Investment: $4,500 – $8,500 AUD
Includes:
Workroom design + machine planning
Systems & SOP guidance
Efficiency & production workflow support
4–6 live sessions
Implementation guidance
Add-on: Onsite set-up support (quote available)
On-Site Efficiency Audit (Premium)
A transformational audit for existing studios and manufacturers.
Investment: $6,500 – $15,000 AUD + travel
Includes:
Time & motion study
Bottleneck + efficiency report
Team observation + workflow mapping
Action plan + priority roadmap
What You’ll Gain
Practical guidance from someone who has built and run a high-performance workroom
Clear systems, processes & actionable improvements
Confidence in equipment, planning, staffing & costing
Higher efficiency, quality, and profitability
Clarity + structure to scale without chaos
This is real-world fashion business intelligence, not theory.
What Other Designers Are Saying:
I really enjoying the process. There is a lot to learn, and every interaction is proving so. It can be confusing at times as there is a lot of learn, understand, organize and action. Starting a brand for the first time is a daunting task, but incredibly exciting and empowering as well. You just have to be prepared to try."
-Jade McCartney
"Loved catching up with Julia! She has a real talent for giving constructive and valuable feedback. I’m really excited to work on some points we talked over to continue to refine my idea and distill the product for design! It was super reassuring to have her support and encouragement!"
— Zoe Rowell-Flight Wear
I’m really appreciating the abundance of information at my fingertips.
I think the steps to tapping into your niche market are really outstanding and I can now see how helpful this will be to stay on track during the business journey.
I also really appreciate having different options suggested, which I can take away with me and know I can veer my path (at an appropriate stage of course) to achieve my goals.
Liz Skorsis
Let’s Get Your Workroom Working Smarter
You’re building something important — and the decisions you make now will shape your efficiency, quality, and profit long-term.
If you want expert guidance instead of guesswork, and real systems instead of trial-and-error…
It starts with a conversation.
👉 Book a call and let’s map the smartest path forward.
