Mentee’s Launch: Love Linen

Mentee’s Launch: Love Linen

Posted by on Feb 4, 2019 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee | 0 comments

Our Mentee: Helen Atcheson, owner of Love LinenRecent graduate of Sample Room’s Fashion Label Launch Pad Program, Helen Atcheson has launched an ethically accredited and sustainable womenswear label, Love Linen! Inspired by the Australian climate, in particular the tropics of Broome, Helen’s collection seeks to capture a true quality, luxury and style designed to last a lifetime.What is your collection about? Love Linen is a high quality collection of womenswear born from a passion for sustainable and locally produced clothing. Linen is the ultimate ‘resort wear’ textile, and our goal is to create a luxurious range of consciously manufactured clothing.Who is it for? It’s not just for the everyday woman. She loves quality over quantity, she appreciates classic styles, she does her part for a sustainable future, she shops local… and she loves linen!  What did you do for a career before you started your label? I have a background in hospitality, administration and HR. I also have a strong artistic side, of which I have only just been able to put into practice through launching my own label.What is the biggest thing you learnt whilst working through the development process? I learnt the importance of choosing fabric to suit your design. Fabric, fabric, fabric is the key! I think it is important to realise that you will learn something new at each and every stage of development. You are forever learning and editing your ideas. Learning how to communicate your designs is also extremely important.What would you do differently if you did it all over again? I would have definitely simplified some of my designs for my first launch before moving to more involved patterns. The relationship with your pattern maker is so important! However, I am so happy with my first range and I can only look forward to the growth from here.   How can people buy your product? Love Linen is available online across Australia and New Zealand. We will be participating at local pop-up shops and markets this year in Broome and are working on securing some select wholesale outlets in Broome and around Australia. You can keep up to date with all Love Linen news via our social platforms listed.What is some advice you would give someone else looking to start a label? It will not be easy. If you are not comfortable spending at least $30 – $60K before you make a sale then walk away now. If you still have this niggle that won’t go away of something that is your passion and you know it will work – trust. Trust yourself because you can do it, you just can’t do it alone. You will need help, you will need education and you will need support. At the very least the Launch Pad Program is a fantastic beginning. I wouldn’t be here today if it wasn’t for a resource such as this out...

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Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

Posted by on Nov 5, 2018 in Emerging Designers, Established Designers, Fashion, Fashion Design, Industry Know How, Industry Trends, Manufacturer, Sample Room Solutions | 0 comments

From paper to production, there are SO many factors to consider in bringing a design to life. But after meticulously stewing over fabrics and hemlines for months on end, who is going to be wearing your garments?! And what needs do they have? As part of our Fashion Label Launch Pad program, our group of mentees hold a monthly phone call to discuss queries and roadblocks as they work towards launching their first fashion labels. During our call this month we chatted all things sourcing inspiration and how to tailor your brand to suit the people purchasing your product. With what can be such a tricky task, here are a few tips and tricks to keep in mind for the designer carving out the personality of their brand. INSPIRATION As a creative, inspiration is all around us. Everywhere we look there is a new idea waiting to be thought up, designed and created into something wonderful. In the beginning stages of design, observing the spaces around us and collating stimulus for later reference can be invaluable. But inspiration can be unpredictable and we might not always be prepared for when our light-bulb moments hit. So, below are a few tools we love that you can use to immediately house your sources of inspiration when they come to mind. All of which are easily-accessible apps you can instantly download to your phone! These will also become valuable platforms you can use to assist in determining your customer.Trello Whether you have a more left-leaning analytic brain or a visual mind, Trello acts as a project management application where you can jot down those fleeting thoughts in list form. It’s super easy to categorise with labels, throw in screenshots and cue in whoever you want to check over your ideas. Check out how it works here > https://trello.com/tourPinterest You may have used Pinterest already, but what a great tool for the visual mind it is! Here you can create mood boards, collate photos and combine an endless amount of stimulus that might take your fancy. The perfect tool to assist you to formulate the overall feel of your collection. Check it out here > https://business.pinterest.com/en/how-pinterest-works DEFINING YOUR CUSTOMER In using these platforms you’re off to an excellent start. Now it might be a little easier to visualise an overview of what you want your label to represent – encompassing mood and overall feel. You may have numerous categories and ideas representing different ends of the spectrum and this is great!However, in determining who you’re creating for and who will be purchasing your product, we have to get down to the nitty gritty and be specific. Ideally, we want to create 2-3 profiles or ‘personas’ to match the looks sitting at opposite ends of the spectrum. Eg. If customer A loves to wear rich, colourful prints and customer B wears monochromatic tones and tailored fits;...

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Mentee’s Launch: Akilah Active Wear

Mentee’s Launch: Akilah Active Wear

Posted by on Aug 11, 2018 in Emerging Designers | 0 comments

 ‘Akilah’ Active Wear by our mentee, Georgit Maarrawi At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and processes behind her new activewear range, Akilah.Akilah is a luxury activewear label for curvy women. My aim is to promote body positivity and diversity in the industry and to help women feel confident, strong and beautiful just the way they are. It is currently for curvy women from sizes 14-22Before embarking on this journey, I was just working in retail. I did study fashion and always knew I wanted to start my own label someday and so I just kept working and saving my pennies until I was ready both financially and mentally for this journey.The biggest thing I have learnt is to not stress so much! Everything always works out and you are going to get a few bumps along the way but that’s what makes it part of the journey. And most of the time I stressed for nothing! Just stay calm and breathe! If there is anything I would do differently it would be to not be scared to ask more questions to suppliers. A lot of suppliers are really happy to help out new designers.Currently, our range is only available here at our online store.The best advice I could give is don’t be scared to follow your dream! You will get people who will be negative and put you down but if it is something you are passionate about and want to do just go for it! That’s what I did and honestly, it was the best decision I have ever made. Business is hard but when I look at how far I’ve come I wouldn’t take anything back. Surround yourself with positive people who will be there for you when your feeling stressed and you will be ok!  Also, just save as much money as you can! You need to think about promoting your range once it is developed and getting it out there. You don’t want to miss out on opportunities because of lack of funds.Before coming to Sample Room,  I was lost as to where to even begin and to be honest, I was very overwhelmed. I definitely do recommend getting some guidance and support especially when you don’t know the industry and getting in touch with the right...

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