Mentee's Launch: Love Linen

Mentee’s Launch: Love Linen

Our Mentee: Helen Atcheson, owner of Love Linen Recent graduate of Sample Room’s Fashion Label Launch Pad Program, Helen Atcheson has launched an ethically accredited and sustainable womenswear label, Love Linen! Inspired by the Australian climate, in particular the tropics of Broome, Helen’s collection seeks to capture a true quality, luxury and style designed to

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Market Research 101

Market Research 101

When launching a new label into the current landscape of the fashion industry, you can never do too much research! Knowledge is power, and a thorough understanding of where your brand sits alongside your competitors is something that will help in shaping the personality of your brand. Each month our Fashion Label Launch Pad students

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Sustainable Fashion in The Circular Economy

Sustainable Fashion in The Circular Economy

  In the production of clothing, there is a multitude of stages that can prove highly damaging to our natural resources. Stages of manufacturing that the everyday consumer might be oblivious to. But, the plain and simple red blouse you see sitting on a rack in a store tells a detailed story between its fibres;

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Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

From paper to production, there are SO many factors to consider in bringing a design to life. But after meticulously stewing over fabrics and hemlines for months on end, who is going to be wearing your garments?! And what needs do they have? As part of our Fashion Label Launch Pad program, our group of

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FABRIC AGENTS - how, who, where, what!?

FABRIC AGENTS – how, who, where, what!?

As part of our Fashion Label Launchpad program we have a group call with our Mentees to discuss challenges and questions they may have. It is also a great opportunity to chat with industry, and like minded people who are in the same position as you. Who knows what next great idea or inspiration will

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Mentee's Launch: Akilah Active Wear

Mentee’s Launch: Akilah Active Wear

  ‘Akilah’ Active Wear by our mentee, Georgit Maarrawi   At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and

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Mentee's Launch: Sleep With Me

Mentee’s Launch: Sleep With Me

Our Mentee: Sammie Russell, Owner of Sleep With Me Today, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me. Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always

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Mentee's Launch: Frankie + Roy

Mentee’s Launch: Frankie + Roy

Jessica Haley, the Founder of Frankie + Roy, came to us in August 2016 with an idea to create a range of slim-fitting childrenswear. Jess became increasingly aware of how hard it was to find clothing that would fit her two boys, and as a result, took matters into her own hands and began working

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What We Can Learn From A Negative Review

It is an unfortunate side of the business in this day and age that reviews can be written about a business by anyone and can cause a new enquiry like yourself concern about a business. We don’t get many of these reviews and it has taken me a long time to find the most positive

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