10 Point Checklist To Starting A Fashion Label In 2020

10 Point Checklist To Starting A Fashion Label In 2020

Posted by on Jan 15, 2020 in Fashion, Fashion, Fashion Design, Fashion Design, Industry Know How, Industry Trends, Mentee, Sample Room Solutions | 0 comments

We believe January is one of the best months of the year. This is the month you are focussed, determined and motivated to achieve your professional and personal aspirations. To set yourself up for a successful year it is important to harness this fresh energy and make the most of it. So if starting a fashion label has been your dream, here is our 10 point checklist for you to work through in the coming months. We see hundreds of new fashion labels launch every year by people from all different walks of life and professional experience – so it certainly is possible! Here is what you need to do: 1. Identify your passion We have seen that people who have the most success with their fashion label comes they are truly passionate about what their label represents/provides. If you are a little bit hazy on the “why” behind your concept then we would recommend diving deeper into this until you find a concept that you are passionate and excited about. Your passion will then shine through everything you do and keep you motivated when things become challenging. 2. Budget This is a difficult one to piece together as there are so many variables, in fact people often call us wanting to know how much it will cost. The answer to that is a 5 hour conversation to point you in the right direction. In fact we have been asked this question so much that late last year we launched a fantastic ½ workshop on the real costs of starting a fashion label including offshore v onshore manufacturing costs to give you a real picture before you get started. We have another of these coming up soon so please let us know if you are interested and we can let you know when the next one is on at info@sampleroom.com.au. So where to start? Start researching and complying a list of projected expenses, ideally find someone who has launched a fashion label before and discuss the list with them for some real life input. Your budget is not a set and forget document, as you go through each step of the process keep updating this so you always know where you stand. 3. Education No matter whether you have had some experience in and around the industry, or have studied fashion at Tafe, if you haven’t launched a fashion label before then there is certainly more to learn! You are starting a whole new business after all, and although you may have had a taste of certain aspects before, it still may not prepare you for the complexities of actually launching a fashion business. Business aspects aside, you will need to understand minute details about what it is you are wanting to create. From stitch types, buttonhole types, variations in fit, sizing, fabric and the list goes on. Keep...

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Instagram For Your Fashion Label PART 2: Setting up your profile for success

Instagram For Your Fashion Label PART 2: Setting up your profile for success

Posted by on Dec 8, 2019 in Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions, Uncategorized | 0 comments

In the first of our Instagram for Fashion Labels series we discussed defining your brand, your visuals/interests, pinpointing what value can you give your followers, how to curate your feed and what to look for in your competitors. This blog will be all about setting up your profile and templates and the final blog will be about what to post, when to post, being socially active and managing a calendar. Firstly, create a business account, as this gives you more features and it allows you to connect it to your company’s Facebook page. Connecting to Facebook is handy for a number of reasons, for instance you can run ads, connecting to posting platforms and check notifications all in one place. When choosing a profile picture remember this is very small, so there is no point in using a complex image, something clean, simple and that aligns with your brand is best. Ensure you fill in all the details you can, use every field they give you to complete your company profile. When writing the description you don’t need to include any contact details as these are listed elsewhere. But you do want to explain what your brand sells and what is unique to you. So this could be “ethically made women’s casual clothing, inspired by beach side living”. Using emojis is a great way to put catchy bullet points for instance: ☀️Made in Byron   ☀️100% Organic Materials  ☀️Free Shipping Use favourite stories to explain more about your brand. You could do one about your products, one about the ethos behind the company and one about the people behind the company. Make these beautiful, have a consistent first image and save these to your profile. Next we need to build our hashtag library. Begin with defining your key terms of your product. For instance “Linen Clothing” “Ethical Clothing” “Slow Fashion”. Then make a list of 10 competitors.  And now get to work on creating a master list of hashtags. You can search hashtags within instagram (or there are lots of online tools to use also) and create a list of hashtags ranging from 1000 ish listings to ones that have thousands of listings. Also check out the hashtags your competitors are successfully using, and if appropriate add these to your list. Group the hashtags into appropriate groups, for instance, ones about locations, ones about fabric, ones about being ethical etc. You can then easily add these to posts and keep them relevant. You can post up to 30 hashtags in a post. There are various opinions on how many hashtags it is good to put in a caption and this changes constantly. Find what works for you and your brand and don’t let all the contradicting advice deter you. Now we have our account setup, and the foundations done to start building a successful instagram account. In our next...

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Instagram For Your Fashion Label PART 1: Do this before you open your account!

Instagram For Your Fashion Label PART 1: Do this before you open your account!

Posted by on Nov 19, 2019 in Fashion, Industry Know How, Industry Trends, Lifestyle, Marketing, Sample Room Solutions | 0 comments

Social media is a large part of many new fashion labels marketing strategy. A lot of people will refer to social media as a free tool, as yes, you can open an instagram account for free. But I think this is the wrong way to look at it, as it isn’t really free, it takes TIME which is either yours (which has value!) or you are paying someone to spend the time on it for you. Either way to have any success it takes commitment and investment.   There is a lot to cover when it comes to instagram, I know its just pretty pictures and captions. But those additive, engaging posts don’t happen by accident. So we have broken it down into three blogs. The next is all about the admin side of things – setting up your profile for success.   But first let’s get the foundations right.   Define your brand Before you jump into the platform it is important to really find your brands voice. Is it your voice? Or is it your brands voice?  A lot of people struggle with this point. Is your label, YOU, are you the brand, is it YOU specifically that you are selling? Or is it a brand that stands on its own two legs and has its own personality and growth. The answer to this will determine whether you write captions with “I believe that” or for instance “Here at Sample Room we believe” etc.   Ok – now we have answered this. What is your brand voice? Give your brand a very clear personality. Really know who your brand is, like it’s a living person of its own! This needs to be developed at the same time as you develop your target market’s personality. Who would your target market respond well too? We will leave defining your target market to another blog. Does your brand use casual or formal language? Are they obsessed with the environment or the latest trends? Cement this now, and keep it handy to refer back to. As having a clear voice throughout your instagram page is important, this is how people connect with you (your brand).   Define your visuals/interests Now that we know our tone and language base, what are we talking about? What colours do we love? What is the general style/aesthetic of the brand? What consistency can we have that allows our followers to glance at our feed and know its our account without looking at the name? Are there pictures of the ocean and environmental efforts filtered throughout your feed. Or do your always lean towards warm/pink images. Yes – it’s time to mood board. Firstly, purely for aesthetics, and then secondly for topics.   What value can you give? What do you give your follower that keeps them coming back for more? Is it quick facts about...

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Everything you need to know about fabric shrinkage

Everything you need to know about fabric shrinkage

Posted by on Oct 18, 2019 in Fashion, Fashion Design, Industry Know How, Industry Trends, Lifestyle, Manufacturer, Sample Room Solutions | 0 comments

During our Fashion Label Launch Pad Program our mentees gather for monthly group calls to discuss any niggling questions that have been presented to them on their new fashion journeys. This month’s hot topic in discussion was how to manage and prepare for fabric shrinkage. When choosing fabrics for your collection it is highly important to understand the fibres that the textile are made of and how they react in certain conditions (ie. washing), all to ensure your garments stay in the best shape possible. Fabrics that are made from plant based fibres (linen, bamboo) or animal coats are highly susceptible to shrinkage, whilst some synthetic fabrics do not shrink at all. Denim or dyed garments are especially prone to shrinkage. Just like how every pair of jeans has a different feel and stretch, there isn’t consistency. Even different rolls of the same fabric can possess a different shrinkage to the next. Here at Sample Room, we carry out a meticulous shrinkage testing process to ensure that the end result is perfect. Ultimately saving on time and costs for our clients. Read on to see the steps we implement during this stage. 1. Make pattern based on assuming there is no shrinkage 2. A Sample is made to fit as is (shrinkage is not yet factored in) 3. Alterations are then carried out 4. The garment is measured by Sample Room after it has been made and pressed 5. All measurements are recorded The client can then take the sample to an industrial laundry, or home to wash as they choose. 6. Client brings garment back into Sample Room 7. The garment is then pressed and measured again 8. Using a percentage formula Sample Room determines how much the fabric has shrunk and pattern is scaled accordingly If you are looking to use a denim or dyed fabric for your garment, it is important to let Sample Room know to ensure the process is completed in a timely manner. Denim shrinkage process: Client sends fabric in Metre x metre square is sewn This is done in cotton thread so as not to be washed away Fabric is sent off to be dyed/ washed Fabric comes back to Sample Room to be measured and pattern is scaled up to accommodate the shrinkage. If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad. Resources:...

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Sustainable Fashion in The Circular Economy

Sustainable Fashion in The Circular Economy

Posted by on Dec 10, 2018 in Emerging Designers, Established Designers, Fashion, Fashion Design, Industry Know How, Industry Trends, Sample Room Solutions | 0 comments

  In the production of clothing, there is a multitude of stages that can prove highly damaging to our natural resources. Stages of manufacturing that the everyday consumer might be oblivious to. But, the plain and simple red blouse you see sitting on a rack in a store tells a detailed story between its fibres; from its repetitive washing and rinsing to the treatment of harsh chemicals and blending of plastics. Currently, Australians are the second largest consumers of textiles, buying on average almost 27 kilograms of new clothing each year (ABC Radio Melbourne, 2017). Whilst, it is projected that between 2015 and 2050, over 22 million tonnes of microfibre will be dumped into the ocean. (Ellen Macarthur Foundation, 2017). This, alongside today’s rapidly-changing and unpredictable climate, shows being green and making conscious, sustainable choices about the garments we buy and wear has never been more important. However, in order to facilitate change, we need to adapt our chain of consumerism, placing a demand on bettering the standard that our products adhere to. We love fashion and we want to continue wearing and producing beautiful, luxurious clothing, but how do we help in working towards a greener industry? The Circular Economy – what is it? The way in which we consume can be described as linear. We seem to take, create and then dispose. Think of a flower. It is organically produced, growing from the ground, eaten by bugs and animals requiring the nutrients, and then naturally decomposes; ready for the cycle to begin again. Our world is created around a cyclic system, however, in the process of creating man-made products, our natural evolution has inadvertently taken a backseat, sadly leaving our natural resources to suffer. Adapting The Circular Economy would challenge the way in which we use our products and the way mass-companies choose to produce. Here, once a product has reached the end of its lifespan, it would be returned to the manufacturer, recycled and 100% of its materials would go back into creating its newest version. MUD Jeans is a European label that has been implementing such a replenishment cycle since 2013. See how they implement the circular system! Circular Design- In the circular economy, products are designed to be reused easily.  That’s why we don’t use leather labels, but printed ones instead. Produce- We don’t use conventional cotton. Our mills are BCI and GOTS certified. Recycle- Worn out jeans are shredded, cut into pieces and blended with virgin cotton This is how a new denim yarn is born. Lease or Buy- Lease our jeans or just buy them directly online or in one of the stores. Upcycle- Returned jeans are upcycled and sold as unique vintage pairs. Use & Return-  Take them wherever you go, but send them back at the end of use. Is clothing rental the way of the future?                                    Leasing clothing...

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Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

Honing Inspiration & Defining Your Customer; what does it mean and where do we start?!

Posted by on Nov 5, 2018 in Emerging Designers, Established Designers, Fashion, Fashion Design, Industry Know How, Industry Trends, Manufacturer, Sample Room Solutions | 0 comments

From paper to production, there are SO many factors to consider in bringing a design to life. But after meticulously stewing over fabrics and hemlines for months on end, who is going to be wearing your garments?! And what needs do they have? As part of our Fashion Label Launch Pad program, our group of mentees hold a monthly phone call to discuss queries and roadblocks as they work towards launching their first fashion labels. During our call this month we chatted all things sourcing inspiration and how to tailor your brand to suit the people purchasing your product. With what can be such a tricky task, here are a few tips and tricks to keep in mind for the designer carving out the personality of their brand.   INSPIRATION As a creative, inspiration is all around us. Everywhere we look there is a new idea waiting to be thought up, designed and created into something wonderful. In the beginning stages of design, observing the spaces around us and collating stimulus for later reference can be invaluable. But inspiration can be unpredictable and we might not always be prepared for when our light-bulb moments hit. So, below are a few tools we love that you can use to immediately house your sources of inspiration when they come to mind. All of which are easily-accessible apps you can instantly download to your phone! These will also become valuable platforms you can use to assist in determining your customer. Trello Whether you have a more left-leaning analytic brain or a visual mind, Trello acts as a project management application where you can jot down those fleeting thoughts in list form. It’s super easy to categorise with labels, throw in screenshots and cue in whoever you want to check over your ideas. Check out how it works here > https://trello.com/tour Pinterest You may have used Pinterest already, but what a great tool for the visual mind it is! Here you can create mood boards, collate photos and combine an endless amount of stimulus that might take your fancy. The perfect tool to assist you to formulate the overall feel of your collection. Check it out here > https://business.pinterest.com/en/how-pinterest-works   DEFINING YOUR CUSTOMER In using these platforms you’re off to an excellent start. Now it might be a little easier to visualise an overview of what you want your label to represent – encompassing mood and overall feel. You may have numerous categories and ideas representing different ends of the spectrum and this is great! However, in determining who you’re creating for and who will be purchasing your product, we have to get down to the nitty gritty and be specific. Ideally, we want to create 2-3 profiles or ‘personas’ to match the looks sitting at opposite ends of the spectrum. Eg. If customer A loves to wear rich, colourful prints and customer...

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