Mentee’s Launch: The Feather Bird

Mentee’s Launch: The Feather Bird

Posted by on Jul 5, 2019 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee | 0 comments

Our Mentee: Felicity Barras owner of The Feather Bird After finding a gap in them market, our past mentee Felicity Barras designed a range of gorgeous gender neautral children’s wear. Here is more about Felicity’s new label ‘The Feather Bird’ and time spent as part of Sample Room’s Fashion Label Launch Pad Program. What is your range about? The Feather Bird is a Melbourne based gender neutral children’s clothing label offering a range of fun and playful basics that can be worn by all kids. We are passionate about gender equality and the importance of facilitating this in children from birth. We believe that allowing kids to wear and play with whatever they want is an important step towards creating a more equal future for our children. The idea for The Feather Bird came about after we identified a gap in the market. We noticed that gender neutral children’s clothing typically falls within one of two categories: ranges using whites, greys and earthy tones, and the other featuring bright patterned t-shirts with feminist slogans and prints. Both of which we love, but we hadn’t been able to find a range of high quality basics that are comfortable, practical and encourage all genders to wear bright pastels…so we decided to make them! Who is it for? Our first range covers sizes 0-4. Made from organic cotton, not only will our clothes look great and feel soft on your young ones skin, but they are also gentle on the environment. We hope to see many young boys rocking our pastel pink and purple garments!     What did you do for a career before you started your label? Before starting the label I was (and still am) an Occupational Therapist working in brain injury rehabilitation. I am currently on maternity leave from this position and launched The Feather Bird just in time before the baby’s impending arrival! What is the biggest thing you learnt whilst working through the development process? The biggest thing that I have learnt is that there is just so much involved in starting a fashion label, and that’s where Sample Room has been invaluable. They make sure that nothing is forgotten and walk you through each step of the process. There is definitely no way that I would have been able to develop a range and launch without the support and guidance from Sample Room. What would you do differently if you did it all over again? I think the main thing that I would do differently is to back myself a little more, and just be more confident in my ability to design, launch a range and bring my dream to life. I was lucky that I had the encouragement of Julia and the team at Sample Room backing me and making up for my lack of confidence!     How can people buy your product?...

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Mentee’s Launch: Love Linen

Mentee’s Launch: Love Linen

Posted by on Feb 4, 2019 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee | 0 comments

Our Mentee: Helen Atcheson, owner of Love Linen Recent graduate of Sample Room’s Fashion Label Launch Pad Program, Helen Atcheson has launched an ethically accredited and sustainable womenswear label, Love Linen! Inspired by the Australian climate, in particular the tropics of Broome, Helen’s collection seeks to capture a true quality, luxury and style designed to last a lifetime. What is your collection about? Love Linen is a high quality collection of womenswear born from a passion for sustainable and locally produced clothing. Linen is the ultimate ‘resort wear’ textile, and our goal is to create a luxurious range of consciously manufactured clothing. Who is it for? It’s not just for the everyday woman. She loves quality over quantity, she appreciates classic styles, she does her part for a sustainable future, she shops local… and she loves linen!     What did you do for a career before you started your label? I have a background in hospitality, administration and HR. I also have a strong artistic side, of which I have only just been able to put into practice through launching my own label. What is the biggest thing you learnt whilst working through the development process? I learnt the importance of choosing fabric to suit your design. Fabric, fabric, fabric is the key! I think it is important to realise that you will learn something new at each and every stage of development. You are forever learning and editing your ideas. Learning how to communicate your designs is also extremely important. What would you do differently if you did it all over again? I would have definitely simplified some of my designs for my first launch before moving to more involved patterns. The relationship with your pattern maker is so important! However, I am so happy with my first range and I can only look forward to the growth from here.     How can people buy your product? Love Linen is available online across Australia and New Zealand. We will be participating at local pop-up shops and markets this year in Broome and are working on securing some select wholesale outlets in Broome and around Australia. You can keep up to date with all Love Linen news via our social platforms listed. What is some advice you would give someone else looking to start a label? It will not be easy. If you are not comfortable spending at least $30 – $60K before you make a sale then walk away now. If you still have this niggle that won’t go away of something that is your passion and you know it will work – trust. Trust yourself because you can do it, you just can’t do it alone. You will need help, you will need education and you will need support. At the very least the Launch Pad Program is a fantastic beginning. I wouldn’t be here...

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Market Research 101

Market Research 101

Posted by on Jan 9, 2019 in Emerging Designers, Fashion, Industry Know How, Marketing, Mentee | 0 comments

When launching a new label into the current landscape of the fashion industry, you can never do too much research! Knowledge is power, and a thorough understanding of where your brand sits alongside your competitors is something that will help in shaping the personality of your brand. Each month our Fashion Label Launch Pad students participate in a hosted group call to discuss queries and questions they are experiencing in the journey of starting up new fashion labels. Last month we discussed what to consider when carrying out market research and how to implement your findings to better your label as a whole. Here are our top considerations! SWOT Analysis Analysing your business’ strengths, weaknesses, opportunities and threats is the first step in helping to determine where your label fits against your competitors in the marketplace you are appealing to, plus the wider fashion marketplace at large. What are your strengths? Is it the team you have behind you? Or is it the technology you have at your fingertips to create your unique garments? What is going to give your business a leg up in this industry and how do you stand out from the crowd? Your weaknesses can be evaluated alongside unexpected threats. Knowing your label’s disadvantages early on will help in staying well prepared for anything that comes your way, therefore being able to problem solve quickly and effectively. Business Plan/ Marketing What do you want the next 3-5 years of your business to look like? In the early stages of your label never underestimate the power of goal setting. Set your goals high and don’t stop until you get there! Think of your budget. What costs are going to be involved? How much and how frequently? What about unexpected costs, how are you placed to deal with them? Know your expenses vs your income and use your market research to help in formulating your tailored business plan. Important Considerations and Tools What is the size of the marketplace/ or segment of the marketplace you want to operate in? What are the current trends? Does this segment need another label and how can you position yours to succeed? What is the price point for your product? How does this fit into your desired marketplace? What other labels are selling similar garments at similar price points? You can observe their social activity, marketing and publicity campaigns to help give some direction on how to conduct your own marketing of your label. Useful tools Ecommerce platforms Fashion/ trade magazines Print and online industry media Discussions with other like minded brands and labels in your marketplace Use of focus groups Contact Sample Room today to see how we can guide you in formulating your tailored business plan and assist in the success of your new fashion...

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Q & A With Mentee Joseph Carl

Posted by on Sep 10, 2018 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Mentee, Uncategorized | 0 comments

Joseph Carl Streetwear by our mentee, Joseph Carl We love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Below we have a Q & A from our past mentee, Joseph Carl, we discuss the challenges, successes and the big question – Would he do it all over again???  Visit Joseph Carl.  What is your range about? Joseph Carl is a high-end streetwear brand with it’s main goal of merging luxury elements with streetwear. We are inspired by trends and era’s mixing old and new, street culture, music and sporting lifestyles. Our first collection “Chapter One: The Introduction” is an introduction of the brand to the people. It is a set of limited edition high-end streetwear basics that can be worn all together or separately and be styled formally or casually. Who is it for? It is a menswear brand but the brand is suited for anyone (male or female) who have an appreciation for street culture and luxury. What did you do for a career before you started your label? Before I started Joseph Carl, I was studying a university degree and graduated with a Bachelor of Marketing, Advertising and Public Relations, while working part-time for a media company. What is the biggest thing you learnt whilst working through the development process. There have been so many things I have learnt while starting this label. It’s been a massive learning experience. Stepping into this industry with no fashion related experience the whole development process has been a massive eye opener. I didn’t realise how much it took to create a single garment. Fabric knowledge, Sampling stages and garment construction, and dealing with people in business and the fashion industry are the biggest areas in which I’ve learnt the most. What would you do differently if you did it all over again? Time management is something that I would work on in the future. focusing your time (hours/days) on certain sections of the brand/business to really be able to excel in all areas. If this is achieved in future collections, it will be a smoother ride. How can people buy your product? People are able to purchase items through our online store at: www.josephcarl.com What is some advice you would give someone else looking to start a label? My advice to anyone starting is to do your research. Know exactly who you want to target and what short and long term goals you want to achieve. Once you have this you have drive to achieve the things you want. Another piece of advice is to be able to think on your feet, not everything is going to go to plan. Be able to think quickly and have a solution to problems that you didn’t think...

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Mentee’s Launch: Sleep With Me

Posted by on Apr 16, 2018 in Emerging Designers, Follow the Label, Mentee | 0 comments

Our Mentee: Sammie Russell, Owner of Sleep With Me Today, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me. Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always a pleasure to work with, her friendliness and enthusiasm for learning makes Sammie one of our favourite customers. I hope you enjoy learning about how she developed her range. What is your range about? Sleep With Me is a luxury sleepwear label. Each piece is sourced carefully utilising luxurious fabrics, while also partnering with considered detail. Our one of a kind designs are hand drawn and digitally printed making them truly special. Who is it for? Our customer appreciates high-quality fabric, ethical manufacturing and attention to detail through our packaging. What did you do for a career before you started your label? I jumped into the design world straight out of high school with no industry experience. I built the brand from a dream and a strong work ethic. Never lose your passion and don't be afraid to ask for help. Click To Tweet What is the biggest thing you learnt whilst working through the development process? I think the biggest lesson for me is that you don’t know what you don’t know and the best thing to do is to surround yourself with industry professionals and mentors that can guide you. It can be incredibly overwhelming and things often don’t go to plan but if you have support around you and are not afraid to ask for advice, it can make a huge difference. The development process can be incredibly stressful as things don’t often go to plan. What would you do differently if you did it all over again? If I did it all over again I would hope that I would allow myself more time to work through problems that arise and I would definitely reach out for help rather than trying to resolve everything myself. How can people buy your product? You can buy our products via our website www.sleepwithme.com.au and we are currently working on stocking to other e-commerce sites which is very exciting. What is some advice you would give someone else looking to start a label? I would say that it is not easy by any means but hard work often outweigh talent so if you are willing to put in the work, you will reap the rewards of a successful business. Never lose your passion and don’t be afraid to ask for help. If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad, as Sammie did, and learn all there is to know to be a fashion designer. Follow Sleep With Me Website: www.sleepwithme.com.au Instagram: @sleepwithme Facebook: Sleep...

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Mentee’s Launch: Harry & Pop

Posted by on Jan 12, 2018 in Follow the Label, Mentee | 4 comments

Today, we would like to introduce one of our favourite mentees from Harry & Pop — Lauren. We first met Lauren a number of months earlier before, as she will mention on the blog, she went down another path which was not so successful. We were more than happy when she called us back as we knew we could get her label and her dreams back on track. Lauren has been such a pleasure to work with because she understands the difference it makes with quality pattern making, sample making and manufacturing and how it feels when you are fully supported in your journey.   Lauren and Ben’s Kid   1. What is your label and who is it for? Proudly made in Melbourne, Harry & Pop has designed a range of contemporary children’s swimwear (sizes 00-4) that puts sun protection first without compromising on style. Our premium Italian fabric is UPF 50+ and chlorine resistant to ensure your little rays of sunshine look stylish while staying protected from the sun’s harmful rays. With classic unisex designs in simple custom prints across a crisp pastel colour palette, you can be confident that your child will grow out of our swimwear before it wears out so please hand it down to every member of your tribe. The idea came to me when I purchased my son’s first swimsuit (late 2015). I found myself becoming increasingly frustrated by the lack of sun protective options that were also stylish.Click To Tweet 2. How long ago did you start the process of your own label? The idea came to me when I purchased my son’s first swimsuit (late 2015). I found myself becoming increasingly frustrated by the lack of sun protective options that were also stylish (everything was fluoro or covered in ugly motifs). We started seriously considering the idea in late 2016 and launched our first collection one year later in mid-October 2017. 3. What is the biggest thing you have learnt through the process? The fashion industry is fickle. It’s very hard to get a straight answer when starting out. Everyone is vague and to be honest, I’m pretty sure it’s because no one wants to take on a start-up label. That’s where Sample Room saved the day! Finally, some transparency! Before finding Sample Room we found that no one would commit to a deadline. Days (sometimes weeks) would pass before we heard back. Costing estimates simply weren’t given which makes budgeting impossible. Be wary of this and expect to be in limbo for a while. 4. What is one thing you would tell another designer before they were starting out? Make sure you keep some money in the bank for marketing once you’ve launched. Honestly, nothing comes for free so don’t rely on the kindness of strangers to help out (Instagram shout-outs, magazine editorial etc.). They will charge you! And that’s...

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