Planning the first photoshoot for your new label? Here are our do’s and don’ts to ensure every shoot is a success!

Planning the first photoshoot for your new label? Here are our do’s and don’ts to ensure every shoot is a success!

Posted by on Sep 9, 2019 in Fashion, Fashion, Fashion Design, Fashion Design, Industry Know How, Industry Trends, Lifestyle, Marketing | 0 comments

You’ve spent months upon months pouring blood, sweat and tears into creating the perfect garment for your collection, and soon it will be time to release your product to market! Even though your garment might look a million bucks to hold in your hands, it is imperative that the rest of the world fully understands the look and feel of your brand. Investing in a professional, sleek and captivating photoshoot is just one of the ways to get you there. Read below for our list of helpful pointers when sourcing talent, photographers and locations to ensure that every shoot is a success.Firstly, before any photoshoot you need to have established a strong vision of your brand identity. If you’re at this stage, read an earlier blog of our’s for pointers here.So much subtle information can be derived from the photography that surrounds your brand. Whether through print media, or online across store website or social media, customers can gauge the quality of your product, price point and suitability just off one photo. So let’s make every image count!The subject of your photos is completely up to you. Sourcing a model for a product photoshoot can often be an effective choice. There are a plethora of agencies available to you by simply jumping on the internet, but make sure you do your research! We highly recommend reviewing social media pages and websites for any feedback before selecting an agency. This goes for the selection process for photographers as well. Make sure they specialise in fashion and portraiture too. There is a huge difference between a portrait and landscape photographer!Ensure you are selecting a model that represents the look and feel of your brand. They will be comfortable and practiced in delivering the right look you are searching for.Before booking your model, discuss the possibility of a fitting trial prior to committing to anything. If they are able to come in, meet in person and have a trial, this is another step in ensuring you have made the right choice for your brand.Details, details, details! It is so easy to be swept away in the excitement of your product, but always remember to pay attention to the finer details; outfit choices, styling, props and location. These are further points that need to be ironed out when creating your mood/ vision board. Your photographer, makeup and hair stylists also need to understand your vision prior to the shoot. Do not expect anyone else to understand your brand without clear direction.When you book your photographer, have a clear understanding of their fee structure and what your booking entails. Will you receive all photos taken? Or will you only receive the ones that have been edited? Contracts and filing of all correspondence is recommended to ensure all parties are on the same page prior to the day and you can refer back to a...

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What does it mean to be an ethically accredited label?

What does it mean to be an ethically accredited label?

Posted by on Aug 5, 2019 in Fashion, Fashion Design, Industry Know How, Industry Trends | 0 comments

When creating your new label from the ground up, there are many aspects to take into consideration in order to shape your label into a business that represents who and what you stand for. From sustainability, to the locality of the materials sourced, you, the designer, have the artistic freedom to structure a label how they choose according to their values.  Ethical accreditation might be something you have heard before… but what does it really mean to be an ethically accredited label? Sample Room is proudly an ethically accredited company, working alongside our good friends at Ethical Clothing Australia, seeking to create a safe and fair workplace for all our staff. The process Sample Room has taken to embody ECA accreditation: Sample Room first completed in-depth documentation provided by ECA, where we gained a detailed understanding regarding our legal obligations.Through the process we needed to detail step by step our operation’s supply chain, outlining each stage from cut, make and trim (including all value-adding processes) to ensure it is up to ECA standards.ECA has a formal audit process which then commenced once the paperwork was deemed compliant. This audit was carried out by third-party compliance audit body TCF Union (TCFUA). Our application was then forwarded through to ECA committee of management for final approval.Once Sample Room’s ECA accreditation was approved we continue to practice and uphold the ECA values. Practising our outlined workflow to our supply chain. Sample Room regularly works closely with Ethical Clothing Australia to ensure industry standards are continuously met. Who are Ethical Clothing Australia?ECA is an accreditation body that works alongside local fashion, textile and manufacturing businesses to ensure supply chains are fully- transparent and legally compliant. Workers within the TCF (Textile, Clothing and Footwear) industry can often fall vulnerable to unregulated workflow, unrealistic deadlines and occupational health and safety issues. ECA exists to protect workers against such variations and hold business accountable.  “Show That You Value The People Who Make Your Products” There are a range of benefits that come with being ethically accredited. Collections within the TCF industry that are ethically accredited possess a clear competitive edge, whilst showing your customers what you value, and contributing to a stronger more ethical industry in...

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As of today, we are changing the fashion industry forever…

Posted by on Jun 6, 2019 in Emerging Designers, Established Designers, Fashion, Fashion Design, Industry Know How | 0 comments

 It has been five long years.PATTERNROOM.COM has been a dream of mine for a long time now. And there is a good reason why nobody has ever launched anything like Pattern Room before. Simply – it was hard.By no means have we been on an easy or smooth sailing road to lead us to launch Pattern Room today. I have lost count of how many servers we have moved to and then needed to upgrade once again, let alone website platforms that just couldn’t handle the mass that is Pattern Room. BUT we are there.PATTERNROOM.COM is live, housing 10,000’s of commercial-use-ready clothing patterns that myself and my team have individually designed, tested and perfected ensuring they fit a western size. We couldn’t be more proud of this feat.I really look forward to being able to facilitate new and established fashion labels to develop their range at a fraction of the cost of traditional methods. For some, this will change their business model completely. For others, it will mean they can actually follow their dreams and launch a fashion label that they thought they were unable to fund.PATTERNROOM.COM is allowing me to also feed an inner passion to do something that matters. Something that has a positive effect on the environment, protecting this planet we all live on. I know first hand how much fabric is wasted in creating toiles and samples for custom developed patterns. From the fabric used in the garment to the offcuts. It adds up. So thanks to PATTERNROOM.COM one pattern can be sampled and perfected and then used multiple times without the need to be resampled.Furthermore – garments created from our patterns will actually fit a western sized figure. Meaning, clothes are far less likely to be purchased and then discarded due to a bad fit. And labels are more likely to sell their full production, again decreasing what ends up in the landfill.The ethical clothing movement has grown considerably over the last couple of years. And as our patterns are created by our ethically accredited fashion development house, Sample Room, labels using Pattern Room patterns have the opportunity to obtain their accreditation.So what is PATTTERNROOM.COM really all about? Here’s the rundown:An online catalogue housing 10,000’s of clothing patternsDownloadable and available in DXF, AI and PDF0-2 weeks lead timePaper and card patterns availableSample making availableWe have tried and tested the patterns for Western fit One question I have been asked is whether there is an issue of other labels having the same pattern. Think about it this way; we have over 10,000 variations of a t-shirt pattern. So not taking into consideration your fabric and design choices, it is VERY unlikely you will be able to identify another company using the same pattern as you.So whether you are a new or established fashion label, custom sporting wear or apparel business browse PATTERNROOM.COM and increase your profit...

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Sample Room + Fashion Revolution: Introducing Mai

Sample Room + Fashion Revolution: Introducing Mai

Posted by on Apr 30, 2019 in Fashion, Fashion Design, Follow the Label, Industry Know How, Lifestyle, Manufacturer | 0 comments

In honour of Fashion Revolution Week we would like to introduce Mai, one of our valued sample machinists. Originally from Vietnam, Mai has lived in Australia since 1995 after closing a tailoring shop she ran for 15 years.Mai was recommended from a family member to take the big leap and move to Australia with the promise of good working conditions and pay.Once in Australia, Mai commenced working at a large fashion factory, and stayed loyal to this position for 16 years. This was a huge contrast to her small business in Vietnam, where clothes were measured from a body and then cut. In this 100+ employee factory, Mai learnt about technical elements of producing samples and manufacturing to Australian standards. Mai sees herself as very lucky, as once made redundant from her long time employment, she walked straight into a position at Sample Room. Julia recognised her experience and expertise quickly and hired Mai straight away. Now with Sample Room for over 2 years, Mai says the main difference between Sample Room and per previous position is that at Sample Room everything is done under one roof, where previously elements of development where shipped off-shore. This increased during her time there, when she started her first job in Australia the factory had 100+ employees, when she was made redundant this was halved.Here at Sample Room, we are huge supporters of Fashion Revolution Week and are glad we could share a snippet of Mai’s story. Our founder, Julia Van der Sommen cut her teeth in the fashion industry on the factory floor herself. So has a deep understanding of the importance of respecting the knowledge of her staff, regardless of the job they are...

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Sample Room + Fashion Revolution: Introducing Sharon

Sample Room + Fashion Revolution: Introducing Sharon

Posted by on Apr 30, 2019 in Fashion, Fashion Design, Follow the Label, Industry Know How, Lifestyle, Manufacturer | 0 comments

Here at Sample Room we are proudly ethically accredited and value the importance of a safe and fair workplace. We have staff from all over the world including people local to Melbourne, creating a diverse and experienced team. Julia’s (founder of Sample Room) ethical practices are founded by the passion to respect the knowledge and skills people have. Coming from years of experience on the factory floor herself, she really understands the depth of knowledge and expertise the Sample Room team possess.We are very flattered to have been referred to as the “utopia of pattern development” by a number of people and work hard to keep this alive in our workplace.In honour of Fashion Revolution Week we have interviewed a valued member of our team, Sharon our Fabric Cutter.Introducing Sharon WickramarathneSharon has worked at Sample Room for almost one year, starting with us six months after arriving in Australia from Sri Lanka. Following the completion of a textile diploma in Pattern Making, he commenced his textile career in 1998 as a trainee Pattern Maker in a small factory where the main focus was school wear. This suburban factory had about 20 employees, and three short months after starting the traineeship his trainer went on maternity leave, which left Sharon to take the reins. The factory had strong safety processes, if a needle broke the staff would be required to return each piece of the needle or they would not be given a new needle to work with.From here Sharon moved to larger factories, where the buyers enforced approved conditions, keeping the factories to a satisfactory standard.Sharon noted that in Sri Lanka the textile industry is huge and there are also a large number of people to fill the jobs which can push the wages down, making it challenging to make enough money to support a family.The journey to Australia came with its challenges, mainly around language and also an expectation from employees to have local experience. So he was reliant on someone willing to give him a chance to build that sought after local experience. Six months into his job hunt, Sharon secured a job at Sample Room. With different systems and processes to what Sharon was accustomed to, his job role changed and developed shaping around the areas he excelled at.When asked what Sharon values the most about Sample Room his answer was “everything, it’s...

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9 Steps To Be Manufacturer Ready

9 Steps To Be Manufacturer Ready

Posted by on Apr 24, 2019 in Emerging Designers, Established Designers, Fashion, Fashion Design, Industry Know How, Manufacturer | 0 comments

Here at Sample Room, we have a number of meticulous steps in place to ensure the highest quality patterns and samples, ultimately providing you with the best chance to create the perfect garment with your manufacturer.Read on to see the 9 steps we take to ensure you are manufacturer ready and on your way to creating an amazing collection!1. Design the style When we are creating patterns for our clients there are a variety of ways they communicate their design ideas. Some might come to us with sketches that have been developed by a graphic designer, others with physical examples. Communicating your design ideas can be challenging. In our Fashion Label Launchpad course this is where we start guiding new designers through the process. From here, we flesh out the design as the building block to make the pattern from.2. A pattern is made Our expert pattern makers use a digital system called CAD. Using a system like this allows us to make patterns quickly and efficiently. Where altering and adjusting of patterns is needed, working from a digital software allows us to make edits much quicker than if the pattern was on card. This ultimately reduces time and money for all our clients.3. A toile is sewn A toile is a type of garment we create in order to test the pattern. The toile is often made from inexpensive material that holds the same characteristics of your sample fabric. This stage aims to test the fit, length, proportions and other important aspects of your design. Think of the toile as the perfect prototype to test your design and to gain a complete overview. This stage is very important. If your pattern does not work on a toile, then it is likely it wont work when creating a sample from your desired, more expensive fabric.4. Fitting We fit the toile to a model to ensure sizing, design and proportions are correct.5. Changes are made We pay attention to any specifications or changes that are needing to be made before moving on to create the sample. These initial processes are one of the many ways we test efficiency and accuracy in each garment. The toile process allows the designer to play with their design prior to the finalising stages. If any changes are made during the toile/ fitting process, this is then translated back to the pattern and altered.6. A sample is sewn Once the toile is correct, a sample garment will be sewn out of the desired fabric.7. Sample is fitted Final fitting takes place to correct and finalise any required changes Image: AvanturProcess is repeated for perfection The processes are carried out until the client is happy with their garments, and no further edits are needing to be made.8. Graded into other sizes Where grading is required, our expert pattern makers will grade each pattern. Our highly skilled...

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