Mentee’s Launch: GOLDI

Mentee’s Launch: GOLDI

Posted by on May 31, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Industry Know How, Lifestyle, Mentee | 1 comment

 The essence of GOLDI comes from the deep held philosophy of the founder, Helena Golden, that all people have a right to health and equality. To support this ethos, GOLDI will contribute 10% of all profits earned from the sale of GOLDI garments to the education of under privileged children.  The dream: To contribute to others who may not have had the chance otherwise, to live their best life possible. GOLDI is starting its journey with a focus on fashion athleisure for strong females and role models for young girls globally.1. What is your label and who is it for? My label is GOLDI. An athleisure brand that is both functional and chic with a monochrome aesthetic. The designs, while have a stripped back simplicity, have striking details that will set the GOLDI woman apart. Designed for the urban woman between 18-35 who is is a strong individual, comfortable in her own skin, who leads a busy life and often wears active/athleisure wear styled up or down to suit many different daily occasions.2. How long ago did you start the process of your own label?I started just under a year ago.3. What is the biggest thing you have learnt through the process?  When you start the process of developing your own brand and you haven’t come from a fashion, design and development background within the Australian fashion industry landscape, you really don’t know what you don’t know.  Initially I wasted the first two months learning from my mistakes rather than learning from established experts in the industry.  I would strongly encourage anyone who is thinking about starting their own fashion brand to engage with the Council of Textile and Fashion and take the Sample Room’s Fashion Label Launchpad course.  It will cut through a lot of noise and accelerate your development process.  It will also make you more credible when dealing with manufacturers because you learn very quickly how to speak their language and you have an appreciation for their process steps.4. What is one thing you would tell another designer before they were starting out? Firstly, I would say if you have a burning desire to produce your own fashion label, do it.  Educate yourself so that you’re equipped to do it as well as you possibly can and don’t be afraid to acknowledge that there will be many days when you doubt yourself but never lose sight of your dream.  Dreams are worth fighting for!5. What was your next biggest hurdle?  While I’ve already been working on this for nearly a year I would say I’m only now at the starting blocks.  It’s all about marketing, PR and customer experience from here.  I need to build GOLDI brand exposure with the right messaging so the unique reasons to wear GOLDI are understood and bought into by my target customer.  Once the GOLDI message is out there and customers buy into GOLDI, I want them to have a great experience, love the...

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