Mentee’s Launch: Akilah Active Wear

Mentee’s Launch: Akilah Active Wear

Posted by on Aug 11, 2018 in Emerging Designers | 0 comments

 ‘Akilah’ Active Wear by our mentee, Georgit Maarrawi At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and processes behind her new activewear range, Akilah.Akilah is a luxury activewear label for curvy women. My aim is to promote body positivity and diversity in the industry and to help women feel confident, strong and beautiful just the way they are. It is currently for curvy women from sizes 14-22Before embarking on this journey, I was just working in retail. I did study fashion and always knew I wanted to start my own label someday and so I just kept working and saving my pennies until I was ready both financially and mentally for this journey.The biggest thing I have learnt is to not stress so much! Everything always works out and you are going to get a few bumps along the way but that’s what makes it part of the journey. And most of the time I stressed for nothing! Just stay calm and breathe! If there is anything I would do differently it would be to not be scared to ask more questions to suppliers. A lot of suppliers are really happy to help out new designers.Currently, our range is only available here at our online store.The best advice I could give is don’t be scared to follow your dream! You will get people who will be negative and put you down but if it is something you are passionate about and want to do just go for it! That’s what I did and honestly, it was the best decision I have ever made. Business is hard but when I look at how far I’ve come I wouldn’t take anything back. Surround yourself with positive people who will be there for you when your feeling stressed and you will be ok!  Also, just save as much money as you can! You need to think about promoting your range once it is developed and getting it out there. You don’t want to miss out on opportunities because of lack of funds.Before coming to Sample Room,  I was lost as to where to even begin and to be honest, I was very overwhelmed. I definitely do recommend getting some guidance and support especially when you don’t know the industry and getting in touch with the right...

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Mentee’s Launch: Frankie + Roy

Mentee’s Launch: Frankie + Roy

Posted by on Feb 1, 2018 in Emerging Designers | 0 comments

Jessica Haley, the Founder of Frankie + Roy, came to us in August 2016 with an idea to create a range of slim-fitting childrenswear. Jess became increasingly aware of how hard it was to find clothing that would fit her two boys, and as a result, took matters into her own hands and began working on Frankie + Roy.Introducing Jessica Haley, one of our amazing Mentee’s who joined us in 2016.A year later, she has officially launched her label and is already thinking about her next range due to drop in Autumn 2018.We sat down with Jess and asked her a few questions about the journey so far. We wish her nothing but the best, and we can’t wait to continue working with her on future ranges.Congratulations, Jess!What is your range about?  Frankie + Roy is all about slim fit classic design clothing for skinny kids.Who is it for? Kids sizes 1-7What did you do for a career before you started your label? I currently work in sports administration and prior to that sales and retail.Every day I learn something new about the industry, selling online, social media and so much more.Click To TweetWhat is the biggest thing you learnt whilst working through the development process?  Everything to do with designing and manufacturing clothing. I knew nothing prior to starting this journey, but I have been very open to learning and developing my knowledge the whole way through and still am now. Every day I learn something new about the industry, selling online, social media and so much more.What would you do differently if you did it all over again?  I don’t think there is anything I would do differently if I could. I love what I have produced and have loved the whole journey that has come with it.How can people buy your product? Frankie + Roy will be selling online only at www.frankieandroy.com.auWhat is some advice you would give someone else looking to start a label?  Know your point of difference and your client, and work that to your advantage. There are so many products on the market and people selling so you need to be specific and target the right people. And network! This has been something I have enjoyed doing as who doesn’t love a lunch and catch up? I have met so many people along this journey who are now going to help me launch and support me. I have made real connections with these people and am happy to help them in return.Follow Frankie + Roy:Online Store Facebook | InstagramIf you would like to know more about the journey of starting a fashion label and how to take the first steps, please let us know at info@sampleroom.com.au. We would love to meet you and have a...

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