Transform your IKEA Kura with the Safe Night Net

Transform your IKEA Kura with the Safe Night Net

Posted by on May 10, 2017 in Fashion Design, Follow the Label, Mentee | 0 comments

 So often people have an idea for a ‘Thing’… this ‘Thing’ is made from fabric but it is not ‘Fashion’ or even Clothing. In today’s blog you will find out about one of our clients, Megan, and her journey to create a bed cover using an IKEA bed. The Safe Night Net looks like a normal mosquito net, but it’s not. It’s designed to keep some things out and others in. The mesh used is 100% made in the USA — used for industrial applications. It looks and feels good, but can also survive all kinds of mistreatment without developing tears or holes. See just how strong it is in this video when put to the test against normal mosquito netting.This specialty product is made by a small family business operating out of Australia, and they are dedicated to producing a quality product for Safe Night Net (plus they will back it up with a 12-month guarantee against tears and holes). We asked Megan some important questions on how she started the process of creating the world’s strongest mosquito net1. What is your label and who is it for?My brand is the Safe Night Net. It is a very strong net that fully encloses an IKEA bed. It is for parents of children aged 3 and up. It’s a mosquito net, but it can work for children with a variety of issues, including sensory processing disorders.2. How long ago did you start the process of your own label?Over two years ago. It’s been a much slower process than I expected. A big part of this was waiting on shipments of materials from overseas. And finding a Patternmaker!3. What is the biggest thing you have learnt through the process?That other people’s input is VITAL.If it wasn’t for other people’s expertise (including Julia’s), I would never have got this far. I’m not really a collaborator by nature – being a bit of a know-it-all and an introvert – and I’ve got away with it on previous projects where I have a lot of expertise, but NOT THIS TIME. Trying to enter a new industry is a massively challenging and complex undertaking. You need a guide.Also, discussing your project with others – even if they aren’t experts – can throw up very useful ideas. Here’s a recent example: I was telling a close friend I had booked the first photo shoot for my product. She asked how I was styling the product. I said “I’m not styling it – it’s a practical product, not really a décor thing”. My friend was horrified and said I was missing a big opportunity to market my product on social media with cute photos. She was totally right. If I hadn’t (manically) gathered together some quilts, cushions, etc, – and ordered some adorable stickers for the bed – my photos would have looked super dull and medical. Looking back on it, I...

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