Mentee’s Launch: Akilah Active Wear

Mentee’s Launch: Akilah Active Wear

Posted by on Aug 11, 2018 in Emerging Designers | 0 comments

 ‘Akilah’ Active Wear by our mentee, Georgit Maarrawi At Sample Room, we love seeing our mentees journey throughout the Launch Pad program. A lot of hard work goes into every stage of design, construction and production and it is wonderful to see their collections in their final form. Past mentee, Georgit Maarrawi discusses the concept and processes behind her new activewear range, Akilah.Akilah is a luxury activewear label for curvy women. My aim is to promote body positivity and diversity in the industry and to help women feel confident, strong and beautiful just the way they are. It is currently for curvy women from sizes 14-22Before embarking on this journey, I was just working in retail. I did study fashion and always knew I wanted to start my own label someday and so I just kept working and saving my pennies until I was ready both financially and mentally for this journey.The biggest thing I have learnt is to not stress so much! Everything always works out and you are going to get a few bumps along the way but that’s what makes it part of the journey. And most of the time I stressed for nothing! Just stay calm and breathe! If there is anything I would do differently it would be to not be scared to ask more questions to suppliers. A lot of suppliers are really happy to help out new designers.Currently, our range is only available here at our online store.The best advice I could give is don’t be scared to follow your dream! You will get people who will be negative and put you down but if it is something you are passionate about and want to do just go for it! That’s what I did and honestly, it was the best decision I have ever made. Business is hard but when I look at how far I’ve come I wouldn’t take anything back. Surround yourself with positive people who will be there for you when your feeling stressed and you will be ok!  Also, just save as much money as you can! You need to think about promoting your range once it is developed and getting it out there. You don’t want to miss out on opportunities because of lack of funds.Before coming to Sample Room,  I was lost as to where to even begin and to be honest, I was very overwhelmed. I definitely do recommend getting some guidance and support especially when you don’t know the industry and getting in touch with the right...

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Mentee’s Launch: Sleep With Me

Posted by on Apr 16, 2018 in Emerging Designers, Follow the Label, Mentee | 0 comments

Our Mentee: Sammie Russell, Owner of Sleep With MeToday, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me.Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always a pleasure to work with, her friendliness and enthusiasm for learning makes Sammie one of our favourite customers. I hope you enjoy learning about how she developed her range.What is your range about?Sleep With Me is a luxury sleepwear label. Each piece is sourced carefully utilising luxurious fabrics, while also partnering with considered detail. Our one of a kind designs are hand drawn and digitally printed making them truly special.Who is it for?Our customer appreciates high-quality fabric, ethical manufacturing and attention to detail through our packaging.What did you do for a career before you started your label?I jumped into the design world straight out of high school with no industry experience. I built the brand from a dream and a strong work ethic.Never lose your passion and don't be afraid to ask for help. Click To TweetWhat is the biggest thing you learnt whilst working through the development process?I think the biggest lesson for me is that you don’t know what you don’t know and the best thing to do is to surround yourself with industry professionals and mentors that can guide you. It can be incredibly overwhelming and things often don’t go to plan but if you have support around you and are not afraid to ask for advice, it can make a huge difference.The development process can be incredibly stressful as things don’t often go to plan.What would you do differently if you did it all over again?If I did it all over again I would hope that I would allow myself more time to work through problems that arise and I would definitely reach out for help rather than trying to resolve everything myself.How can people buy your product?You can buy our products via our website www.sleepwithme.com.au and we are currently working on stocking to other e-commerce sites which is very exciting.What is some advice you would give someone else looking to start a label?I would say that it is not easy by any means but hard work often outweigh talent so if you are willing to put in the work, you will reap the rewards of a successful business. Never lose your passion and don’t be afraid to ask for help.If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad, as Sammie did, and learn all there is to know to be a fashion designer.Follow Sleep With MeWebsite: www.sleepwithme.com.au Instagram: @sleepwithme Facebook: Sleep With...

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Working on Shoots

Posted by on Nov 15, 2017 in Industry Know How | 0 comments

When most people think about fashion, the development very quickly leaps from drawing a picture to a full-blown photo shoot. By now, if you have read any of these blogs you will understand there is a whole lot of complicated work that goes on in between. But today we would like to discuss the planning of the photo shoot so that when you get there you are as prepared as possible to make the best use of the time and money you are spending on this day.This step in your design career is more like a leap, especially if you’ve never broached this arena before. Yes, we’re talking about working with photographers and models. It sounds scary, and if you’re unprepared, or even under-prepared, it can be. But it doesn’t have to be! At Sample Room, we’ve got a few suggestions for making it smooth, well…how about luxuriously smooth silk?1. Work out your budget. Money. It’s always the primary thought, have you noticed? It’s so true though, everything hinges on affordability. If you can afford to pay for Cindy Crawford (who? I hear the millennials ask) to be the model on your shoot for your luxury lingerie brand, by all means, make contact and if she’s available, use her. But if you’ve only got a budget of $200 for models then don’t waste your time on Ms Crawford. Keep in mind that a small budget doesn’t mean your brand can’t get high-quality photos and exposure, though. Which brings us to our next point…2. Choosing your photographer. This is so important, we can’t stress it enough. Often the photographer can guide you, if it’s your first professional shoot, and help with a selection of models. Photographers can be really fussy, perfectionists about their work, which is a good thing, because once you’ve got the ONE, you know you’re in good, reliable and trustworthy hands. Have a look at their style, Instagram is a perfect place to start this process.3. If you are choosing your own model, remember there are places out there on the internet that can help you. Melbourne Last Minute Models and Melbourne Creative are private groups through Facebook which you can join. Simply provide all the details you need and BOOM! before you know it you’re hooked up with a model for your shoot. This is a time for you to be highly specific – there’s no need to worry about sounding racist when asking for a model. If you are after a model with dark skin and a huge afro, here is where you put it out there. If you want a redheaded, voluptuous woman, again, you ask and you get what you want. Let them know eye colour, hair colour, skin colour, dress size, EVERYTHING.It’s all about the right model for your brand, so don’t be shy. The more specific you are, the more on point...

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Mentee’s Launch: TRU ATHLETIC

Mentee’s Launch: TRU ATHLETIC

Posted by on Mar 28, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Sample Room Solutions | 0 comments

Today we’re excited to announce the launch of TRU ATHLETIC — a sportswear for the everyday, amateur athlete. Available exclusively for purchase at www.truathletic.com.au. Inspired by the the physical nature of sport and the essence of competition, their core focus stems from the competition and training segments of the Australian sporting landscape.  Team sports such as netball, basketball, hockey and Australian Rules Football, and the awesome ladies that play these sports and many more, are what drives TRU ATHLETIC.The owner, Trudi Langford, answered some of the important questions on how she started her label.1. What is your label and who is it for?My label is TRU ATHLETIC and it’s made with the everyday athlete in mind. Inspired by the Australian team sports landscape, my range is for any active woman looking for practical and stylish sportswear to take them from training, to game day and for off-duty athleisure style.2. How long ago did you start the process of your own label?I started slowly getting a business plan together in early 2015 (I think!) when my twin boys were only 2. At the same time I undertook the Fashion Label Launchpad program to just learn about the fashion industry. Being an accountant by profession, I knew absolutely nothing about creating garments so I just wanted an understanding before jumping in. In late 2015 I decided to get the ball rolling and properly start designing and sourcing fabrics.3. What is the biggest thing you have learnt through the process?Details! You’ve got everything in your head, but you need to be able to communicate it clearly with detailed notes to all your suppliers. Otherwise, you won’t get the product you desired and it’ll cost you more in the long run going back for alterations.4. What is one thing you would tell another designer before they were starting out?I would make sure you know EXACTLY what you want to create, right down to the nitty gritty details of design lines, stitch types, how you want it to fit, etc. and definitely have a well-thought out and documented marketing plan. How are you going to get people to buy your designs? How will you gain their trust if they’ve never heard of you?5. What was your next biggest hurdle?Cash! Unless you’ve inherited thousands from your great aunt, keep your day job for as long as you can. Besides the actual garment production process eating up the bulk of your savings, decent marketing efforts benefit from having cash to spend. I’m finding there’s only so much you can do on a budget of nothing!6. Would you do it all again?Yes. As a long held dream of mine to have my own sportswear range, I’d still be a frustrated accountant if I hadn’t changed direction and started it.7. What is the one thing you would do differently if you had your time again?I would want to put more effort into having...

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