Marketing

Marketing

Posted by on Jun 14, 2017 in Fashion, Industry Know How | 0 comments

Whatever your position is within the fashion industry, if you want to take a leap into becoming a designer, you might be wondering what happens next. What are the best steps to make yourself known? Sample Room’s very own mentoring program, Fashion Label Launchpad, is actively supporting many emerging designers with the finer details that are relatively unknown, and seemingly secretive, in this industry.  But firstly, and probably the most important piece of information to...

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Today must be a slow news day. Fit Model Controversy!

Today must be a slow news day. Fit Model Controversy!

Posted by on Jul 7, 2015 in Industry Know How, Industry Trends | 2 comments

This morning I have woken up to the controversy about fit models/receptionists roles within our industry. I believe that ignorance in many areas of life is caused by lack of education, so today it is my aim to provide some education, not only to those outside of the fashion industry, but also to those clients we work with every day, on the importance of fit models. Firstly, a fit model is not a photographic model. You will never see photos of a fit model in advertising....

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Looking for a Point of Difference?

Looking for a Point of Difference?

Posted by on Jan 29, 2015 in Sample Room Solutions | 0 comments

The fashion industry is always changing. Trends in how to design and manufacturer a product change just as often as hem lines.  One of the biggest changes I have seen in the last year is that a lot of traditional developers/retailers have started to design. Now this may sounds a bit strange but what I mean by this is, in the past designers have often travelled overseas and purchased samples, come back and designed ‘based’ on these styles. With the ‘onslaught’ of overseas...

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Fast Fashion or Great Fit – Which will triumph?

Posted by on Feb 10, 2014 in Uncategorized | 3 comments

There is a lot of press at the moment about the big International retailers coming to town to take everyone's retail dollar and shut down every local small label that ever dared to think yeah I could survive in our market. Well, I’ve had enough of this... There are a few points of view I think need to be told. Last Friday night, I went clothes shopping. This does not happen a lot, mainly because as every long-term fashion industry employee would understand, that after a...

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