Mentee’s Launch: Sleep With Me

Posted by on Apr 16, 2018 in Emerging Designers, Follow the Label, Mentee | 0 comments

Our Mentee: Sammie Russell, Owner of Sleep With MeToday, we would love to introduce you to our latest mentee to launch, Sammie Russell from Sleep With Me.Sammie’s journey of launching her range combined her love of prints, her understanding of social media and her new found knowledge of the development and manufacturing process. Always a pleasure to work with, her friendliness and enthusiasm for learning makes Sammie one of our favourite customers. I hope you enjoy learning about how she developed her range.What is your range about?Sleep With Me is a luxury sleepwear label. Each piece is sourced carefully utilising luxurious fabrics, while also partnering with considered detail. Our one of a kind designs are hand drawn and digitally printed making them truly special.Who is it for?Our customer appreciates high-quality fabric, ethical manufacturing and attention to detail through our packaging.What did you do for a career before you started your label?I jumped into the design world straight out of high school with no industry experience. I built the brand from a dream and a strong work ethic.Never lose your passion and don't be afraid to ask for help. Click To TweetWhat is the biggest thing you learnt whilst working through the development process?I think the biggest lesson for me is that you don’t know what you don’t know and the best thing to do is to surround yourself with industry professionals and mentors that can guide you. It can be incredibly overwhelming and things often don’t go to plan but if you have support around you and are not afraid to ask for advice, it can make a huge difference.The development process can be incredibly stressful as things don’t often go to plan.What would you do differently if you did it all over again?If I did it all over again I would hope that I would allow myself more time to work through problems that arise and I would definitely reach out for help rather than trying to resolve everything myself.How can people buy your product?You can buy our products via our website www.sleepwithme.com.au and we are currently working on stocking to other e-commerce sites which is very exciting.What is some advice you would give someone else looking to start a label?I would say that it is not easy by any means but hard work often outweigh talent so if you are willing to put in the work, you will reap the rewards of a successful business. Never lose your passion and don’t be afraid to ask for help.If you would like to learn how to develop and launch your own range. Join our Fashion Label Launchpad, as Sammie did, and learn all there is to know to be a fashion designer.Follow Sleep With MeWebsite: www.sleepwithme.com.au Instagram: @sleepwithme Facebook: Sleep With...

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Mentee’s Launch: Frankie + Roy

Mentee’s Launch: Frankie + Roy

Posted by on Feb 1, 2018 in Emerging Designers | 0 comments

Jessica Haley, the Founder of Frankie + Roy, came to us in August 2016 with an idea to create a range of slim-fitting childrenswear. Jess became increasingly aware of how hard it was to find clothing that would fit her two boys, and as a result, took matters into her own hands and began working on Frankie + Roy.Introducing Jessica Haley, one of our amazing Mentee’s who joined us in 2016.A year later, she has officially launched her label and is already thinking about her next range due to drop in Autumn 2018.We sat down with Jess and asked her a few questions about the journey so far. We wish her nothing but the best, and we can’t wait to continue working with her on future ranges.Congratulations, Jess!What is your range about?  Frankie + Roy is all about slim fit classic design clothing for skinny kids.Who is it for? Kids sizes 1-7What did you do for a career before you started your label? I currently work in sports administration and prior to that sales and retail.Every day I learn something new about the industry, selling online, social media and so much more.Click To TweetWhat is the biggest thing you learnt whilst working through the development process?  Everything to do with designing and manufacturing clothing. I knew nothing prior to starting this journey, but I have been very open to learning and developing my knowledge the whole way through and still am now. Every day I learn something new about the industry, selling online, social media and so much more.What would you do differently if you did it all over again?  I don’t think there is anything I would do differently if I could. I love what I have produced and have loved the whole journey that has come with it.How can people buy your product? Frankie + Roy will be selling online only at www.frankieandroy.com.auWhat is some advice you would give someone else looking to start a label?  Know your point of difference and your client, and work that to your advantage. There are so many products on the market and people selling so you need to be specific and target the right people. And network! This has been something I have enjoyed doing as who doesn’t love a lunch and catch up? I have met so many people along this journey who are now going to help me launch and support me. I have made real connections with these people and am happy to help them in return.Follow Frankie + Roy:Online Store Facebook | InstagramIf you would like to know more about the journey of starting a fashion label and how to take the first steps, please let us know at info@sampleroom.com.au. We would love to meet you and have a...

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Your Brand. Your Launch.

Posted by on Jan 25, 2018 in Emerging Designers | 1 comment

If you are an emerging fashion designer, from day 1 you are probably considering your brand launch. What lengths should you go to in organising a launch? Is a launch expensive?Well, like anything in life, launching your brand, and the expense behind it comes down to YOU. At Sample Room, we’ve seen many different launches over the years, each of them equally wonderful and successful, and some not so successful. You just need to know who your customer is—we say this a lot at Sample Room, but we can’t stress how important it truly is to know who you’re selling to BEFORE you start selling—and cater to them.Not so long ago, one of our mentees launched her brand and it was a huge success for her with sales on the night of the launch reaching $30,000. One of the reasons behind her success was that she lived and breathed her brand. She wore her designs, she constantly marketed her brand and knew exactly what type of woman she was designing for. Because of the groundwork, she laid in establishing her brand before launching, our mentee was able to invite friends, work colleagues, neighbours and family members to her launch. Each of these people also spoke about the brand and invited more people along.How to successfully launch your brand? Know your target crowd and what type of people you're designing for.Click To TweetYour launch need not be a tricky process. You don’t have to spend thousands of dollars and you don’t need to include Anna Wintour on the guest list. It can be as simple as inviting school or kinder mums over for champagne, or a bunch of your girlfriends and theirs too. It can be a dinner party where the men at the table get a chance to see the host wearing your brand. Why not consider a pool party, if you’re designing swimwear or a cycle event and the endpoint is your launch? Get creative in planning your launch. Maybe your designs are kids’ sleepwear—invite all the mums you know, stock the freezer with Icy-Poles and have a face-painter there so the kids are entertained while you launch. If the label you are designing is clothing for woman, why not consider bringing in a stylist to help your customers learn how to put an outfit together? Most of us need a little styling help, wouldn’t you say? We’ve all got different—yet equally fabulous—body shapes so having someone on hand at your launch to give guidance in say, teaming a particular scarf with a shirt. Or how those tailored suit pants you’ve designed can be dressed-down to go from the office to a casual night at the movies.The important thing to remember here is not to underestimate the option of in-home selling. Remember all those lingerie parties, Nutrimetics and Tupperware parties, where the host invited all her friends over?...

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Mentee’s Launch: Harry & Pop

Posted by on Jan 12, 2018 in Follow the Label, Mentee | 2 comments

Today, we would like to introduce one of our favourite mentees from Harry & Pop — Lauren. We first met Lauren a number of months earlier before, as she will mention on the blog, she went down another path which was not so successful. We were more than happy when she called us back as we knew we could get her label and her dreams back on track. Lauren has been such a pleasure to work with because she understands the difference it makes with quality pattern making, sample making and manufacturing and how it feels when you are fully supported in your journey. Lauren and Ben’s Kid 1. What is your label and who is it for? Proudly made in Melbourne, Harry & Pop has designed a range of contemporary children’s swimwear (sizes 00-4) that puts sun protection first without compromising on style. Our premium Italian fabric is UPF 50+ and chlorine resistant to ensure your little rays of sunshine look stylish while staying protected from the sun’s harmful rays. With classic unisex designs in simple custom prints across a crisp pastel colour palette, you can be confident that your child will grow out of our swimwear before it wears out so please hand it down to every member of your tribe.The idea came to me when I purchased my son’s first swimsuit (late 2015). I found myself becoming increasingly frustrated by the lack of sun protective options that were also stylish.Click To Tweet2. How long ago did you start the process of your own label? The idea came to me when I purchased my son’s first swimsuit (late 2015). I found myself becoming increasingly frustrated by the lack of sun protective options that were also stylish (everything was fluoro or covered in ugly motifs). We started seriously considering the idea in late 2016 and launched our first collection one year later in mid-October 2017.3. What is the biggest thing you have learnt through the process? The fashion industry is fickle. It’s very hard to get a straight answer when starting out. Everyone is vague and to be honest, I’m pretty sure it’s because no one wants to take on a start-up label. That’s where Sample Room saved the day! Finally, some transparency! Before finding Sample Room we found that no one would commit to a deadline. Days (sometimes weeks) would pass before we heard back. Costing estimates simply weren’t given which makes budgeting impossible. Be wary of this and expect to be in limbo for a while.4. What is one thing you would tell another designer before they were starting out? Make sure you keep some money in the bank for marketing once you’ve launched. Honestly, nothing comes for free so don’t rely on the kindness of strangers to help out (Instagram shout-outs, magazine editorial etc.). They will charge you! And that’s okay too as they’re also trying to make...

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Planning Your Day

Posted by on Jan 4, 2018 in Sample Room Solutions | 1 comment

Happy New Year to everyone! Did you do some planning over the break? I sure you did with a G n T in hand. No doubt you have big plans for this year and all you would like to achieve. How is that going so far???Procrastination. No one is immune.How do you ensure that your days are the most productive they can be? How do you stop yourself from stumbling frequently into social media, or hopping up to make coffee after coffee? How do you make yourself do those tasks that are less than enjoyable? The drudgery of some aspects of business means that there are often small, or sometimes (gasp) big jobs that we push to one side, deliberately ignoring them, simply because we’re too busy, or we don’t want to do it.Planning is imperative in business, and whether it’s small or large. It is important to set goals for your business, and yourself. This helps immensely in, not only your work structure but also achieving greater productivity, which essentially leads to greater profit.Just recently, we have been trying a few new methods to somehow control the madness that goes on in Sample Room. I am discovering a better way to plan out my days every day. I’d like to share a few with you now that you might find useful in your business.We have just introduced Asana to help me with planning and the giant list of tasks that need to be completed for each style we work on. If you haven’t heard of it, or if you are guilty of being easily distracted in your workday life, I encourage you to look at this program.Asana offers something for everyone. There is a free version, for very small businesses, those with up to fifteen staff. It offers a basic search function and a basic dashboard for you to navigate, as well as unlimited tasks, conversations and project options. Asana also has Premium and Enterprise versions, for which you pay a monthly amount, and thereby have access to wider options within the program.Key to planning? Learn how to schedule your priorities.Click To TweetOnce you’re signed up, you can organise your projects and break them down into manageable tasks. You can arrange due dates for each of these tasks, and have bells and whistles to bring in the reminder for those tasks. You are able to send messages to your team members. You can even assign yourself tasks such as shopping for labels, or a phone call to a fabric wholesaler. I find that when I break the tasks down into a timeframe such as ten or fifteen minutes, then I can tick more off my to-do list each day. If a task is too big, or its predicted time too big, then all too often we choose to avoid it.Asana also integrates with other platforms, such as Google...

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