What is a Toile?

What is a Toile?

Posted by on Aug 3, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions | 0 comments

Photo: Actual Toile Fitting in Sample Room There are many tricks of the trade within any industry. Certainly, within the fashion industry, one such trick is a toile. But what is it, exactly? A toile is a word, derived from the French language, which describes a mock-up of your design. It is an early version of a garment, made of a cheaper, but similar fabric, to test and perfect the design. You can see how important this is to the industry, and also you, as the designer. It...

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Influencer Marketing

Influencer Marketing

Posted by on Jul 12, 2017 in Emerging Designers, Fashion Design, Follow the Label, Industry Know How, Sample Room Solutions | 0 comments

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it. Wikipedia defines influencer marketing as a form of marketing where the focus is placed on key individuals, or one in particular, rather than the target market itself 1. It’s really the sway of one individual over others, influencing choices, purchases, and lifestyles. We already...

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Start-up Fashion Designers – Why Isn’t Your Label Going Ahead?

Start-up Fashion Designers – Why Isn’t Your Label Going Ahead?

Posted by on Jul 5, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions | 0 comments

Why do so many new and emerging designers who have exceedingly good sketches and ideas for the latest shakeup within the industry fail? We think we might be onto the answer. At Sample Room, we have contact with many new start-ups and emerging designers. It’s part of our business to provide the education and assistance that newbies need to succeed in the industry. We’ve been involved and engrossed with all things fashion for decades so we’ve got some knowledge behind us....

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Marketing

Marketing

Posted by on Jun 14, 2017 in Fashion, Industry Know How | 0 comments

Whatever your position is within the fashion industry, if you want to take a leap into becoming a designer, you might be wondering what happens next. What are the best steps to make yourself known? Sample Room’s very own mentoring program, Fashion Label Launchpad, is actively supporting many emerging designers with the finer details that are relatively unknown, and seemingly secretive, in this industry.  But firstly, and probably the most important piece of information to...

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Off-Shore Manufacturing – Will I save money?

Posted by on Apr 11, 2014 in Fashion, Fashion Design | 1 comment

  We have met a number of new designers the last season who have fallen into this trap. It is so sad to hear the stories of someone who has put $10,000 of their heart, soul and cold hard cash into their passion only to receive a shipment of disaster. This blog is for those starting out. I want to say, you can’t send a picture and a couple of garments overseas and expect to get a shipment back of 1000 amazing, top quality, well-made garments back for a fraction of the...

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