Seasonality in Design

Seasonality in Design

Are you someone who’s ready to jump into the fashion industry? Are you an aspiring creative? Maybe you have a business that is linked to the industry, or you create gorgeous designs. You know you’ve got style, the eye for detail and the ambition that is needed to drive success. But there’s still so much

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The Initial Design Meeting

The Initial Design Meeting

When you first start your label it is a really exciting time. You have every right to feel proud and eager. But, you may also feel apprehension too. This is normal. You will have a lot of questions; this is normal too. One of the most common questions we hear from start-ups is ‘What do

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Colourways – What Does This Mean?

Colourways – What Does This Mean?

The language in the fashion industry can be daunting if you are considering the new and exciting pathway to being a designer. Language, specific terms, and acronyms all create an environment that makes it hard to delve into. But we’re here to help you, to guide you, so that your entrance into this new world

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Sustainability in Fashion

Sustainability in Fashion

The fashion industry has not always been known for its kindness to the environment. Furs, anyone? Dyes that are high in toxicity? Sweat shops? But in today’s world, you’ll hear the term sustainability in all areas, and the fashion industry is no exception. Customers are concerned, and rightly so, about the impact fashion has on

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Customisation versus Bespoke

Customisation versus Bespoke

The fashion industry is always moving. It’s the ethos behind it, really. Fashion moves us, shakes us, tempts us and encourages us to try something new. The latest disrupter to our world in fashion is known as customisation. It’s happening all over the fashion world: with handbags, shoes and clothing! It is also happening with

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What is a Toile?

What is a Toile?

Photo: Actual Toile Fitting in Sample Room There are many tricks of the trade within any industry. Certainly, within the fashion industry, one such trick is a toile. But what is it, exactly? A toile is a word, derived from the French language, which describes a mock-up of your design. It is an early version of

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Which Social Media Platforms Should Your Business Use?

Which Social Media Platforms Should Your Business Use?

  Social media is prolific. It almost seems there are new sites, new platforms springing up nearly every week. There’s so much choice out there. How do you, as a fledgeling business, know which ones to use? Which ones generate the most traffic? Which sites should you set yourself up with? Here at Sample Room,

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Fabric and Printing

Fabric and Printing

  Photo: Sample Room’s Workroom As an emerging designer, how do you know what to do to achieve the look and finish for your designs? And if you want prints or logos on the fabric, whether small or all over, which is the best way to go ahead with that? Is it easiest to purchase

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Influencer Marketing

Influencer Marketing

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it. Wikipedia defines influencer marketing as a form of marketing where the focus is placed on key individuals, or one in

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