Sustainability in Fashion

Sustainability in Fashion

Posted by on Aug 17, 2017 in Fashion, Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions | 0 comments

The fashion industry has not always been known for its kindness to the environment. Furs, anyone? Dyes that are high in toxicity? Sweat shops? But in today’s world, you’ll hear the term sustainability in all areas, and the fashion industry is no exception. Customers are concerned, and rightly so, about the impact fashion has on the world around us. Customers are savvy, they’re aware of the landfill and contributions to this from old clothing, fabrics and materials. But what...

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Customisation versus Bespoke

Customisation versus Bespoke

Posted by on Aug 9, 2017 in Fashion Design, Follow the Label, Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions | 0 comments

The fashion industry is always moving. It’s the ethos behind it, really. Fashion moves us, shakes us, tempts us and encourages us to try something new. The latest disrupter to our world in fashion is known as customisation. It’s happening all over the fashion world: with handbags, shoes and clothing! It is also happening with consumer goods as well—do you remember Coca-Cola selling bottles with your name on it, as did Nutella? That’s all part of customisation. There are a...

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What is a Toile?

What is a Toile?

Posted by on Aug 3, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Industry Know How, Industry Trends, Lifestyle, Sample Room Solutions | 0 comments

Photo: Actual Toile Fitting in Sample Room There are many tricks of the trade within any industry. Certainly, within the fashion industry, one such trick is a toile. But what is it, exactly? A toile is a word, derived from the French language, which describes a mock-up of your design. It is an early version of a garment, made of a cheaper, but similar fabric, to test and perfect the design. You can see how important this is to the industry, and also you, as the designer. It...

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Which Social Media Platforms Should Your Business Use?

Which Social Media Platforms Should Your Business Use?

Posted by on Jul 26, 2017 in Emerging Designers, Fashion, Fashion Design, Industry Know How, Industry Trends, Sample Room Solutions | 0 comments

  Social media is prolific. It almost seems there are new sites, new platforms springing up nearly every week. There’s so much choice out there. How do you, as a fledgeling business, know which ones to use? Which ones generate the most traffic? Which sites should you set yourself up with? Here at Sample Room, we think, along with most things, that it comes down to your business, your brand and importantly, your customer. If you’ve done your research about your target...

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Fabric and Printing

Posted by on Jul 21, 2017 in Fashion Design, Follow the Label, Industry Know How, Lifestyle, Manufacturer, Sample Room Solutions |

  Photo: Sample Room's Workroom As an emerging designer, how do you know what to do to achieve the look and finish for your designs? And if you want prints or logos on the fabric, whether small or all over, which is the best way to go ahead with that? Is it easiest to purchase the type of fabric you’re after with the prints already on them? But what about your logo? How does that get printed? What if the print is a specific design in itself – which is the best way to...

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Influencer Marketing

Influencer Marketing

Posted by on Jul 12, 2017 in Emerging Designers, Fashion Design, Follow the Label, Industry Know How, Sample Room Solutions | 0 comments

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it. Wikipedia defines influencer marketing as a form of marketing where the focus is placed on key individuals, or one in particular, rather than the target market itself 1. It’s really the sway of one individual over others, influencing choices, purchases, and lifestyles. We already...

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