Influencer Marketing

Influencer Marketing

Posted by on Jul 12, 2017 in Emerging Designers, Fashion Design, Follow the Label, Industry Know How, Sample Room Solutions | 0 comments

Influencer marketing. Have you heard of it? It’s huge these days. But what is it, really? Even if you haven’t actually heard of it, or recognised the term, we reckon you’re probably aware of it. Wikipedia defines influencer marketing as a form of marketing where the focus is placed on key individuals, or one in particular, rather than the target market itself 1. It’s really the sway of one individual over others, influencing choices, purchases, and lifestyles. We already...

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Mentee’s Launch: TRU ATHLETIC

Mentee’s Launch: TRU ATHLETIC

Posted by on Mar 28, 2017 in Emerging Designers, Fashion, Fashion Design, Follow the Label, Sample Room Solutions | 0 comments

Today we're excited to announce the launch of TRU ATHLETIC — a sportswear for the everyday, amateur athlete. Available exclusively for purchase at www.truathletic.com.au. Inspired by the the physical nature of sport and the essence of competition, their core focus stems from the competition and training segments of the Australian sporting landscape.  Team sports such as netball, basketball, hockey and Australian Rules Football, and the awesome ladies that play these sports...

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Off-Shore Manufacturing – Will I save money?

Posted by on Apr 11, 2014 in Fashion, Fashion Design | 1 comment

  We have met a number of new designers the last season who have fallen into this trap. It is so sad to hear the stories of someone who has put $10,000 of their heart, soul and cold hard cash into their passion only to receive a shipment of disaster. This blog is for those starting out. I want to say, you can’t send a picture and a couple of garments overseas and expect to get a shipment back of 1000 amazing, top quality, well-made garments back for a fraction of the...

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